Market exchangeable

Marketing mix

A marketable (alternatively known as a marketable product or, simply, product; the marketable that has already been marketed is also called a marketed entity) is anything that responding customers perceive as valuable to act upon, buy, hire, and/or trust to. Marketing offerings include:

1. Benefits of a marketable for action, hire, or sale;
2. Accessibility and affordability of those benefits; as well as
3. Communication of the benefits, accessibility and affordability to their prospective customer.

The marketing offerings may increase or decrease the value of this marketable.

Trivia

Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Product. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information, and ideas.

According to Managing Quality by Foster (6th edition),

Product. A tangible good that is produced for a customer.

According to Cost Accounting by Horngren, Datar, Rajan (14th edition),

Product. Any output that has a positive total sales value (or an output that enables an organization to avoid incurring costs).

According to the Marketing Communications by Fill (5th edition),

Product. Anything that is capable of satisfying customer needs.

According to the ITIL Foundation 4e by Axelos,

Product. A configuration of an organization's resources designed to offer value for a consumer.

Product vs marketable

Literally, product is anything that is produced. This term, product, has a wide range of applications:

• In business and marketing, product usually refers to the marketable that is produced by either an industrial process or farming to be sold and re-sold as a commodity.
• In business analysis, product may refer to work product that either business analysts produce or the customer seeks to obtain when their requirements are implemented.
• In effort administration, engineering, and project management, product usually refers to work product, so does this word, product, in the product backlog and product backlog item (PBI) terms.
• In mathematics, product is the result from the multiplication together of numbers or expressions.
• In social science, product is something or someone resulting from environment or a set of other conditions.

Classes

By the sought response, marketables can be classified in five classes.

Saleables

1. Item that can be sold or re-sold, as well as
2. Entity that can serve as a not-for-sale source of the items that can be sold or re-sold.

In other words, marketable can be defined as anything which value on the market, status in a group, as well as favorable or unfavorable perception can decrease or increase.

Types

Assets for hire

labor, personal time, capacity, labor and other resources for hire, as well as access to those resources.

Concept, idea

concepts, ideas, religions

Credential, permit

Credential, marketable permits

Enterprise, organization

enterprises, organizations

Event, experience

events, experiences

Financial products

marketable securities and investment products

Human(s)

Community, group, person

Owned properties

1. Private non-physical property such as software, data, information, patent
2. Private physical properties such as animals, buildings, hardware, land, produce, durable physical goods (durables), and non-durable physical goods (consumables).
3. Public properties such as government, police, military, publicly-owned locations

Service

service

Features

• Marketing mix. A model representing distinguishable components of any product, which must include a deliverable, product delivery, and product charge.
• Product scope. All the features and functions that characterize a product.
• Service. Work carried out or on behalf of others.

Related lectures

• Business Modeling Quarter.