User contributions
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- 14:57, 15 July 2020 (diff | hist) . . (+720) . . N Theatre test (Created page with "Theatre test is a method used to test finished broadcast advertisements. Consumers visit a theatre (laboratory or hall) to preview television programmes, into which are s...") (current)
- 14:57, 15 July 2020 (diff | hist) . . (+386) . . N Symbolism (Created page with "Symbolism is the visual aspect of identity and was once regarded as the sole aspect of corporate identity management. ==Definitions== According to the Marketing Communi...") (current)
- 14:56, 15 July 2020 (diff | hist) . . (+348) . . N Switching costs (Created page with "Switching costs is all the direct and indirect costs incurred by buyers when they change supplier. ==Definitions== According to the Marketing Communications by Fill (5t...") (current)
- 14:56, 15 July 2020 (diff | hist) . . (+492) . . N Sweepstake (Created page with "Sweepstake is a sales promotion technique where winners are selected by chance and proof of purchase is not required. There is no judging and winners are drawn at random....") (current)
- 14:55, 15 July 2020 (diff | hist) . . (+310) . . N Support activities (Created page with "Support activities is facilitate the primary activities within the value chain. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Su...") (current)
- 14:55, 15 July 2020 (diff | hist) . . (+308) . . N Supply chains (Created page with "Supply chains is formed when organizations link their individual value chains. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Sup...") (current)
- 14:55, 15 July 2020 (diff | hist) . . (+398) . . N Subjective norm (Created page with "Subjective norm is the relevant feelings others are believed to hold about the proposed purchase, or intention to purchase. ==Definitions== According to the Marketing C...") (current)
- 14:55, 15 July 2020 (diff | hist) . . (+560) . . N Strong theory (Created page with "Strong theory is a belief that advertising works sequentially and that ads can persuade people to buy products by moving them forward to a purchase, stimulated by timely a...") (current)
- 14:54, 15 July 2020 (diff | hist) . . (+592) . . N Strategic school (Created page with "Strategic school is one of two schools of thought about strategic identity management. The 'strategic' school, is concerned with an organization's vision and aims, togethe...") (current)
- 14:54, 15 July 2020 (diff | hist) . . (+476) . . N Strategic credibility (Created page with "Strategic credibility is refers to how favourably key stakeholders view the organization's overall corporate strategy and associated strategic planning processes. ==Defin...") (current)
- 14:54, 15 July 2020 (diff | hist) . . (+384) . . N Straight rebuy (Created page with "Straight rebuy is the routine reordering of goods and services, often undertaken from an approved list of suppliers. ==Definitions== According to the Marketing Communic...") (current)
- 14:54, 15 July 2020 (diff | hist) . . (+552) . . N Storyboards (Created page with "Storyboards is an inexpensive way of simulating a 'rough' version of an intended advertisement. Pen-and-ink line drawings, animatics or cartoons and photoboards are some o...") (current)
- 14:52, 15 July 2020 (diff | hist) . . (+500) . . N States theory (Created page with "States theory is the belief that a relationship grows stronger or weaker as a result of a discrete event or specific set of circumstances, rather than move along a continu...") (current)
- 14:49, 15 July 2020 (diff | hist) . . (+300) . . Test marketing
- 14:48, 15 July 2020 (diff | hist) . . (+203) . . Telemarketing (current)
- 22:18, 14 July 2020 (diff | hist) . . (+483) . . N Services (Created page with ":Services. Any act or performance offered by one party to another, that is essentially intangible and where consumption does not result in any transfer of ownership. ==De...") (current)
- 22:18, 14 July 2020 (diff | hist) . . (+396) . . N Service recovery (Created page with "Service recovery is an organization's systematic attempt to correct a service failure and to retain a customer's goodwill. ==Definitions== According to the Marketing Co...") (current)
- 22:18, 14 July 2020 (diff | hist) . . (+342) . . N Service quality (Created page with "Service quality is refers to the extent to which service experience exceeds their expectations. ==Definitions== According to the Marketing Communications by Fill (5th e...") (current)
- 22:18, 14 July 2020 (diff | hist) . . (+408) . . N Service processes (Created page with "Service processes is the series of sequential actions that lead to predetermined outcomes when a service is performed correctly. ==Definitions== According to the Market...") (current)
- 22:18, 14 July 2020 (diff | hist) . . (+284) . . N Service mix (Created page with "Service mix is refers to the various service/product combinations. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Service mix....") (current)
- 22:17, 14 July 2020 (diff | hist) . . (+304) . . N Service failure (Created page with "Service failure is where a customer's expectations of a service are not met. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Servi...") (current)
- 22:17, 14 July 2020 (diff | hist) . . (+294) . . N Service encounter (Created page with "Service encounter is when a customer interacts directly with a service. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Service en...") (current)
- 22:17, 14 July 2020 (diff | hist) . . (+506) . . N Sensory storage (Created page with "Sensory storage is a stage in memory during which information is sensed for a split second, and if an impression has been made the information will be transferred to short...") (current)
- 22:17, 14 July 2020 (diff | hist) . . (+407) . . N Search engines (Created page with "Search engines is a database of many web pages and 'ranks' the results of a search term according to predetermined algorithms. ==Definitions== According to the Marketin...")
- 22:16, 14 July 2020 (diff | hist) . . (+607) . . N Search engine marketing (Created page with "Search engine marketing is a marketing activity designed to attain the highest possible ranking position. There are two main search engine marketing techniques: search e...") (current)
- 22:08, 14 July 2020 (diff | hist) . . (+206) . . N Search engine optimization (Created page with "(SEO) and pay-per-click (PPC). ==Definitions== According to the Marketing Communications by Fill (5th edition), :(SEO) and pay-per-click (PPC). Category: Marketing Man...")
- 22:01, 14 July 2020 (diff | hist) . . (+482) . . N Sampling (Created page with "Sampling is a technique used in sales promotion designed to encourage people to try a product/service. Trial-size versions of the actual product are given away free. ==De...") (current)
- 22:01, 14 July 2020 (diff | hist) . . (+452) . . N Salience advertising (Created page with "Salience advertising is advertising that is thought to work because it stands out and is different from all other advertisements in the product class. ==Definitions== Acc...") (current)
- 22:01, 14 July 2020 (diff | hist) . . (+520) . . N Sales promotions (Created page with "Sales promotions is a marketing communications tool used to add value to a product or service, with the intention encouraging people to buy now rather than at some point i...") (current)
- 22:00, 14 July 2020 (diff | hist) . . (+532) . . N Sales potential (Created page with "Sales potential is a method of determining the optimum size of a sales force. It is based on premise that there will be diminishing returns as extra salespeople are added...") (current)
- 22:00, 14 July 2020 (diff | hist) . . (+528) . . N RSS (Created page with "RSS is stands for Really Simple Syndication or Rich Site Summary. Refers to related web feeds which distribute frequently updated digital content, such as news, podcasts,...") (current)
- 22:00, 14 July 2020 (diff | hist) . . (+412) . . N Routinised response behaviour (Created page with "Routinised response behaviour is exists when consumers have much product and purchase experience and where they perceive low risk. ==Definitions== According to the Mark...") (current)
- 21:59, 14 July 2020 (diff | hist) . . (+408) . . N Rossiter–Percy grid (Created page with "Rossiter–Percy grid is an advertising framework developed as a response to the several perceived shortcomings of the FCB grid. ==Definitions== According to the Market...") (current)
- 21:59, 14 July 2020 (diff | hist) . . (+354) . . N Retrieval (Created page with "Retrieval is the final function in the memory process whereby information is recovered from storage. ==Definitions== According to the Marketing Communications by Fill...") (current)
- 21:59, 14 July 2020 (diff | hist) . . (+582) . . N Retailers (Created page with "Retailers is people (organizations) who purchase goods and services from wholesalers, distributors or even direct from producers and manufacturers, and make these availabl...") (current)
- 21:59, 14 July 2020 (diff | hist) . . (+596) . . N Resellers (Created page with "Resellers is people (organizations) who purchase goods and services from wholesalers, distributors or even direct from producers and manufacturers, and make these availabl...") (current)
- 21:59, 14 July 2020 (diff | hist) . . (+705) . . N Relationship marketing (Created page with "Relationship marketing is a perspective that considers the relationship between buyers and sellers to be of central importance. It is concerned with the long-term frequenc...") (current)
- 21:58, 14 July 2020 (diff | hist) . . (+378) . . N Relational bonds (Created page with "Relational bonds is the three structural elements within a relationship: financial, structural and social bonds. ==Definitions== According to the Marketing Communicati...") (current)
- 21:51, 14 July 2020 (diff | hist) . . (-181) . . Push strategies (current)
- 21:48, 14 July 2020 (diff | hist) . . (0) . . Push strategies
- 21:48, 14 July 2020 (diff | hist) . . (+496) . . N Reinforcement advertising (Created page with "Reinforcement advertising is a type of advertising that tries to reassure or remind audiences that they have made the right choice either recently or at some previous time...") (current)
- 21:47, 14 July 2020 (diff | hist) . . (+510) . . N Rehearsal (Created page with "Rehearsal is a stage of memory during which information is repeated or related to an established category. This is necessary so that the second function, encoding, can tak...") (current)
- 21:47, 14 July 2020 (diff | hist) . . (+330) . . N Recognition tests (Created page with "Recognition tests is used to assess a respondent's ability to recognize an advertisement. ==Definitions== According to the Marketing Communications by Fill (5th edition...") (current)
- 21:47, 14 July 2020 (diff | hist) . . (+406) . . N Recency planning (Created page with "Recency planning is a media planning concept that requires reaching as many consumers as possible in as many weeks as possible. ==Definitions== According to the Marketi...") (current)
- 21:47, 14 July 2020 (diff | hist) . . (+316) . . N Recency effect (Created page with "Recency effect is the placement of the strongest points at the end of the message. ==Definitions== According to the Marketing Communications by Fill (5th edition), :[...") (current)
- 21:46, 14 July 2020 (diff | hist) . . (+400) . . N Recall tests (Created page with "Recall tests is used to assess the impression that particular advertisements have made on the memory of the target audience. ==Definitions== According to the Marketing...") (current)
- 21:46, 14 July 2020 (diff | hist) . . (+530) . . N Reasoning (Created page with "Reasoning is the most complex form of cognitive learning where individuals reorganize information held in long-term memory and combine it with fresh inputs in order to gen...") (current)
- 21:46, 14 July 2020 (diff | hist) . . (+590) . . N Realms of understanding (Created page with "Realms of understanding is concerns the areas in which a source and the receiver understand each other, where there is some common ground. This understanding can concern a...") (current)
- 21:46, 14 July 2020 (diff | hist) . . (+486) . . N QR codes (Created page with "QR codes is or quick response codes, are two dimensional barcodes which enable faster, deeper and more information to be communicated through the use of mobile phones. ==...") (current)
- 21:45, 14 July 2020 (diff | hist) . . (+669) . . N Push strategies (Created page with "Push strategies is used to communicate with channel intermediaries, such as dealers, distributors and retailers, otherwise referred to as the 'trade' or channel buyers. =...")
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