BCG matrix
BCG matrix (also written as BCG-matrix; alternatively known as growth-share matrix, product portfolio matrix, Boston Box, Boston matrix, Boston Consulting Group analysis, portfolio diagram; hereinafter, the Matrix) is a strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
Definition
According to Management by Robbins and Coulter (14th edition),
- BCG matrix. A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of strategic business units.
