CNMCyber product

CNM Cyber product is a work product that is developed and managed as a components of CNM Cyber (hereinafter, the Cyber). They are belong to one of sub-categories of the "CNM Cyber products" category.

Categories of products

At CNM Wiki, wikipages of Cyber products belong to several categories.

Category	This wikipage section
CNM COTS products (category)	COTS software (wikipage section)
CNM Cloud products (category)	Software systems (wikipage section)
Careerprise marketables (category)	Marketables (wikipage section)
CNM customer products (category)	Customer-oriented (wikipage section)
CNM corporate products (category)	Corporate-oriented (wikipage section)

Some products may belong to more than one area. For example, a hands-on training session is a service, but the announcements during it may be for the purpose of being in the market. Apps can be considered software, but apps that are capable and full of content are services first and foremost.

Moreover, a few intermediate products belong to all of the categories and can be considered as Universal.

Corporate-oriented

For the purposes of this very wikipage, corporate-oriented products refer to those Cyber products that serve the enterprise rather than its customers directly. Basically, the talk is about Cyber administration that covers personnel, legal, financial and organizational issues. Those products are listed in the "CNM corporate products" category and may include:

• Administrative procedures for personnel, financial, accounting and legal operations of the organizational structure behind the Cloud.
• Corporate events, in which real people participate physically or remotely, such as interviews of candidates for contractors, meetings of professionals and conferences for potential participants. A separate section of this wikipage, Meetings, is dedicated to them.
• Partnerships, which are contractual agreements to mutually develop and market offers. Historically, the Team partnered with two Microsoft stores, in Pentagon City Mall and Tysons Corner Center, several employers, training providers, governmental, and non-profit organizations.
• Positions, which are documented workplaces of associates included in the organizational structure. This very wikipage is the development of one of Cyber positions. Moreover, the Coords are welcomed to own their role, which assumes both (a) developing and updating general instructions, policies, and/or recommendations for the Coords and (b) contributing to and grooming of the backlog of the Coord's tasks at the CNM Cloud Usable and related wikipages.
• Relationships with potential and existing clients such as exhibitors, contractors and partners. Stakeholders are involved in communications through (a) hiring contractors to turn those descriptions that the Customer approved into the Cyber products, (b) hiring employees for developed positions, (c) participation of potential Cyber participants in events organized by the project.
• Structures such as an organizational structure to organize the work of Team; their rights and duties are determined by positions.

Customer-oriented

For the purposes of this very wikipage, customer-oriented products refer to those Cyber products that are designed to serve the customers, but not marketed separately. At the Cyber, any Marketable is a package of "customer-oriented products". Those products are listed in the "CNM customer products" category and may include:

• Content, such as texts, illustrations and multimedia materials that can be used in CNM apps.
• Customer support for end-users, potential participants and partners of the Cyber.
• End-user applications known as CNM apps that can be used by current and potential students, apprentices and employees of the Cyber.
• Information resources for attracting potential partners and clients of the Cyber, such as websites, social media materials, and mailing lists, as well as standard messages, invitations and advertisements.

Obviously, there are some interconnections between products areas. For instance, any CNM app needs its content and so on. At the Cyber, Software products are not considered as customer-oriented products since the Cyber doesn't offer software on the market.

Personnel development

In terms of the development of human resources, the results of the work of the Coord can be:

1. Sourcing and orientation of contractors and new Coords by:
   • Development of ads, own website and other resources.
   • Placement of ads on specialized sites, social networks such as Telegram, TikTok, and Instagram, as well as other channels.
   • Conducting video conferences and other events for interested parties.
   • Finding partners among commercial, public and government organizations.
2. Development of professional knowledge, skills and abilities of the existing workforce and new recruits. That includes facilitating of training and participating in mentor-protégé arrangements.

Software systems

For the purposes of this very wikipage, software systems refer to those Cyber products that are assembled of two or more specially-written and/or commercial off-the-shelf (COTS) software packages. At CNM Wiki, they are listed in the "CNM Cloud products" category and may include the following information technology:

• CNM Farms, including tools for their high availability and recovery.
• Opplet that serves both end-user applications called CNM apps and end-users directly.
• CNM apps as software. Some application developments concern only their software, some - only the content used in the provision of services, some developments combine both.

Universal

For the purposes of this very wikipage, universal products refer to those Cyber products that belong to all of the product categories. They include:

• Labor resources. All products require someone's work on them. Thus, sourcing, selecting, onboarding, and development of labor resources belong to every of the categories. On this very wikipage, the Personnel development section reflects those products. All in all, development of human resources generally and the Coords particularly is the primary of Cyber objectives.
• Testing of project inputs and deliverables under development. At the Cyber, those projects that are undertaken in order to obtain testing results only are rare. The Coords execute the overwhelming majority of testing while obtaining other deliverables or simply utilizing existing Cyber products such as this very wikipage.
• What the Coords produce such as Meetings, Documents, Records, and Communications to facilitate development and management of Cyber products. Cyber products are outcomes rather than outputs of the Coords' work.

COTS software

Commercial off-the-shelf (COTS) software powers (a) CNM apps, (b) a significant part of Opplet, and (c) all of CNM Farms products. Those COTS-based products belong to the "CNM COTS products" category.

Packages

At the Cyber, the COTS-related products shall come in packages as follows:

1. Documentation that describes the software in technical details at CNM Wiki and access details at CNM Repo.
2. Hands-on assignments that CNM learners can use to get accustomed with the software while using its hands-on training systems and applications.
3. Lectios that provide CNM learners with knowledge about the deployed software.
4. Presentations that presents the software to its new users in the multimedia, video, just audio, and/or just graphic formats.
5. Software that powers core, hands-on training, and experiential systems and applications. This software tend to be titled in the "CNM/Opplet COTS-name" format. For example, CNM MediaWiki powers the CNM Wiki, Inplz Wiki, and Kryvi Wiki applications.
6. User group at CNM Social; the group may organize software-related events and produce newsletters.

Software instances

At the Cyber, the COTS-powered software may be installed in various instances as follows:

• CNM instance that CNM patrons can use to get benefited from the functions for which this software has been created. For example, you are using CNM Wiki while reading these lines. For example, you are using CNM Wiki while reading these lines.
• Inplz instance that CNM learners can use for their structured practical training. For example, the learners shall be able to use Inplz Wiki to complete their hands-on assignments after going through those lectios that cover CNM MediaWiki.
• Kryvi instance that CNM felows can use on their fellowships and entry-level jobs. For example, Kryvi Wiki shall be an experiential instance of CNM MediaWiki.

Marketables

For the purposes of this very wikipage, marketables refer to those products that The Economic Group offers to the general public and positions on the market. All of Cyber marketables are largely undeveloped yet; that is why the Coords are urgently needed.

At the Cyber, its marketables are called "Careerprise marketables", assembled from Customer-oriented products, and listed in the "Careerprise marketables" category.

Career services

Those career services that The Economic Group offers to the general public and positions on the market include:

• Careerprise support. A buffet-style range of career services delivered by specialists and experts such as resume writing, public relations management, job search assistance, talent representation, mentorship or support of mentors, as well as vocational guidance and training.
• Certified IT Project Management Associate (CITPMA) certification is designed to assess competencies in basic information technology, project management, and soft skills. The Coords are certified upon successful graduation automatically.
• CNM Cyber (as web-based resources). The Cyber is a web platform for those who are on the job market, going to be there, or wish to be there. Its end-user computer-led resources encompass CNM apps, Kryvi apps, and Inplz apps. The general public can find here career-oriented courses, hands-on training facilities, information banks, as well as access to human-led Careerprise support, Introductory jobs, Professional networks, and Public events. As a workspace, the Cyber is capable to accommodate internships for partners' interns, practical experience for the Coords, and apprenticeships for graduates from the Coord position.
• iDosvid. The version of the Cyber that is oriented on middle- and high-school students.
• WorldOpp Pipeline. The aggregate of all career services of The Economic Group.

Introductory jobs

Introductory jobs is the signature offer of The Economic Group on the workforce market. This component makes its Career services unique; this is also the "heart" of WorldOpp Pipeline. Introductory means that those jobs come with complete preparation for them. Anyone can possibly start from scratch and land the pre-entry-level position, the Coord, in order to gain work experience, get introduced to various professions, and pick up the one to pursue further.

On its platform, the Cyber offers a few professional positions to Certified IT Project Management Associates (CITPMAs) and/or the Coord graduates. These positions are:

• CNM Cyber Project Managers are responsible for resolving administrative, personnel, financial, legal and organizational issues. In particular, the executive officer assigns projects to the Coordinators, places advertisements for hiring contractors, gives the coordinators recruiter access and pays the project budgets. The executive director can be called a "super-coordinator". If the Coords work on one endeavor, which they choose on their own, the executive is responsible for the entire group of developments and operations, including finance, personnel, administration of the Coords, and so on. At the moment, the Customer plays the role of Cyber executive, but he does it temporarily, until such a person or people are found.
• CNM Cyber Recruiters ensure that the recruiting process is in place, there are candidates for Coords and, with the approval of the Customer, for other full-time positions in the recruiting "pipeline", and also advise on those developments that relate to recruiting. In their projects, the Coords also play the role of recruiters and take over the hiring of contractors. Unlike recruiters, the Coords discuss requirements and other project documents with candidates. The Coords turn to recruiters in cases where their own competencies or resources are not enough to attract contractors.
• CNM Cyber Security Analysts monitor, analyze, and revise security of the Cyber and adequacy of its security policies.
• CNM System Administrators ensure the stability of the Cloud's operations and advise on technological developments.
• CNM Systems Engineers design new Software systems and revise the existing ones.
• CNM Web Developers develop websites of the Cyber.

Those jobs come with vocational guidance, training, support of mentors, and other Careerprise services, as well as the Cyber workspace. The workspace comes with administrative procedures for hiring and retaining of its workforce, end-user applications for person's work, as well as personnel meetings, marketing campaigns to attract candidates, and so on.

More positions are available through Cyber partners. The Economic Group is constantly looking for new opportunities for Cyber customers.

Partnerships

The Team produces itself just three marketables, which are (a) Certified IT Project Management Associate (CITPMA) certification, (b) CNM Cyber (as web-based resources), and (c) the first three stages of WorldOpp Pipeline. However, it markets not only services that it produces.

All the other services are produced by Cyber partners. To source, select, contract, onboard, and retain partners, the Team must offer partnerships on the market. There are three basic patterns of partnerships:

1. Cyber partners offer the to their customers.
2. The Team offers partner's marketables to its customers.
3. Cyber partners and the Team together develop new marketables.

The Team assembles partners' marketables and, altogether with its own ones, positions and promotes them on the market.

Professional networks

Human connections is the key to many jobs; that is why the Team is building its professional networks including:

• CNM industry councils. Groups of professionals who work in the industries related to the Cyber.
• CNM professional committees. Groups of professionals who work in the positions related to the Cyber.
• CNM User Group. The group of end-users of the Cyber to discuss its challenges and possible solutions.
• Society of Sysadmins. The group of system administrators that is supported by the Cyber.

Public events

The Team organizes CNM Cyber events in order to position the Cyber on the market and to:

1. Attract prospective contractors, customers, and partners. Those outreach events are marketing efforts to reach out to current and potential customers on the labor market and business services market in order to gain their attention, build their interest, arise their desire to utilize Cyber opportunities and not the products of the competitors, as well as to motivate them to act in that direction.
2. Generate revenues. Some events come in the freemium mode; basic events are free-of-charge; however, some extras might be paid.

Those events are combined in series such as:

• Week at CNM Cyber. The series of free-of-charge events that the Coords organize to exchange ideas, to present new developments and plans, as well as to market their work.
• CNM Cyber Guided Tours. The series of freemium-mode events that are organized to present technologies of the Cyber. The basic attendance is free-of-charge; hands-on access to the technologies and/or one-on-one consultations are paid.

More public meetings, in which real people participate physically or remotely, may be organized by the Professional networks.

Market presence

For the purposes of this very wikipage, market presence refers to the Team's efforts to present its Marketables on the markets, so their current and potential customers can find and take advantage of them. While accomplishing that goal, the Coords may work on a variety of marketing products generally or marketing communications specifically.

Communications to build

The Team shall create a variety of communications in order to reach out to prospective Coords, contractors, partners, supporters, as well as paying customers. Customer relationship management (or CRM) is an important part of these efforts. While documenting their efforts in customer relationship management systems (or CRMS), the Coords may coordinate endeavors to produce marketing communications as follows:

• Customer support is a contact person or people who assist customers in installing, upgrading, maintaining, using, and/or disposing a product correctly and cost effectively. In the case of the Cyber, its customer support shall yet be designed.
• Help desk is a contact person or people who provide the customers with technical assistance and troubleshooting. In the case of the Cyber, its help desk shall yet be designed.
• Marketing outlets, in the case of the Cyber, are efforts to establish points of Team's direct contact with prospective contractors, customers, partners, and supporters. Cyber's booth at a job fair or table at the marketplaces would be an example of physical point of contact. Marketplaces refer to virtual and physical locations where sellers and buyers regularly gather to buy and sell products. Virtual points of contact may include (a) corporate profiles at web-based marketplaces, including freelance marketplaces such as Fiverr and Upwork, (b) corporate channels at videosharing platforms such as TikTok and YouTube, (c) corporate pages or groups at social networking platforms such as Facebook, LinkedIn, Meetup, and Twitter, and (d) other direct marketing opportunities given by third parties. For example, some job-search websites feature free announcements; the Team, particularly, used robota.ua and work.ua to look for potential Coords in Ukraine. As another example, the Team once considered publishing its courses at learning platforms such as Udemy.
• Public relations (PR), in the case of the Cyber, is efforts to transfer marketing messages from the Team to mass media and/or the general public directly. While publicity is controlled by external media, the Team controls PR.
• Stakeholder communications, in the case of the Cyber, are efforts to transfer marketing messages such as newsletters from the Team to those who are listed in the stakeholder register directly.
• UX design is efforts to enhance user satisfaction with marketables by improving their accessibility, credibility, desirability, findability, usability, usefulness, and value. Any product implies some unspoken and unwritten messages; Cyber products are not exceptions. Good marketing of bad products just increase user dissatisfaction. That is why the Coords are encouraged to take into consideration user experience design while working on Cyber products.
• Websites, in the case of the Cyber, are composed of lead-generation, prospect-education, and deal-closing websections. A special section of this very wikipage, Websites, is dedicated to them.

Communications to buy

The Team may purchase a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to buy marketing communications as follows:

• Advertising, in the case of the Cyber, is buying media's delivery of marketing messages to potential contractors, customers, partners, and supporters. The world's oldest forms of advertising are, probably, vocal announcements and distribution of samples, especially, in public spaces. Published advertising is either posting messages on something like walls or billboards that people can physically see or distributing something like leaflets hand-to-hand. Radio and television are considered as traditional electronic media; while mobile and web are new ones. The Team, for examples, may purchase advertising to support its activities at marketplaces and social media. Often, but not necessarily, advertising also entails creation of marketing messages. If so, their ownership depends on agreements.
• Personal selling (outsourced), in the case of the Cyber, is hiring agents, brokers, and/or sales representatives to promote one or more Cyber products to their potential customers on a one-to-one basis. Obviously, personal selling is the most expensive form of marketing communications. That is why the Team tends to hire those on a contingency model rather than to retain them (see the "Payment models" section of this very wikipage).

Communications for sale tend to be less trusted than unpaid ones. Furthermore, advertising is usually less trustworthy than personal selling, however, trustworthiness of personal selling heavily depends on seller's features and capacities.

Communications to earn

The Team may attempt to earn a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to earn marketing communications as follows:

• Publicity, in the case of the Cyber, is efforts to support mass and other media to cover the Cyber and/or its products on a non-monetary basis. After those efforts, the Team no longer controls its content. For instance, a television report may theoretically promote the Cyber without paying for that; however, the Team cannot dictate the TV producer what this report should look like. Social media
• Word of mouth is the transfer of messages from person to person using oral communication. When they say, "a good product sells itself", they probably mean that good products shall generate words of mouth in sufficient amounts. This form of communications is the most effective when the listener trusts the messenger, for instance, a relative or friend. Obviously, the Team cannot produce those messages directly; they can be caused by other types of communications, Public events, and, especially, Cyber products when their users like them. At the same time, the Coords are encouraged to take into consideration possibilities of word of mouth generation while working on marketing products.

Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.