User contributions
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- 16:24, 14 July 2020 (diff | hist) . . (+213) . . Perception (current)
- 16:24, 14 July 2020 (diff | hist) . . (+181) . . Perceived value (current)
- 16:22, 14 July 2020 (diff | hist) . . (+185) . . Packaging (current)
- 16:12, 14 July 2020 (diff | hist) . . (+361) . . Opinion leader (current)
- 16:10, 14 July 2020 (diff | hist) . . (+360) . . Opinion leader
- 16:09, 14 July 2020 (diff | hist) . . (+360) . . Operant conditioning (current)
- 16:04, 14 July 2020 (diff | hist) . . (+374) . . N New task (Created page with "New task is the buying situation faced by organizations when they buy a product or service for the first time. ==Definitions== According to the Marketing Communication...") (current)
- 16:04, 14 July 2020 (diff | hist) . . (+494) . . N Mystery shopping (Created page with "Mystery shopping is research undertaken by unidentifiable individuals who provide feedback on the level and quality of service offered by retail- and services-based staff....") (current)
- 16:04, 14 July 2020 (diff | hist) . . (+420) . . N Multi-step flow of communications (Created page with "Multi-step flow of communications is a model that reflects the interaction of a range of respondents within a communication network. ==Definitions== According to the ...") (current)
- 16:03, 14 July 2020 (diff | hist) . . (+286) . . N Modified rebuy (Created page with "Modified rebuy is the infrequent purchase of products and services. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Modified rebuy...") (current)
- 16:02, 14 July 2020 (diff | hist) . . (+440) . . N Modelling (Created page with "Modelling is a form of cognitive learning which involves the observation and imitation of others and the associated outcomes of their behaviour. ==Definitions== According...")
- 16:02, 14 July 2020 (diff | hist) . . (+492) . . N Milking brand (Created page with "Milking brand is a brand whose share of voice is less than its current market share. Advertising investment is being withheld and profits are being taken from the brand....") (current)
- 16:01, 14 July 2020 (diff | hist) . . (+374) . . N Message reception (Created page with "Message reception is the contextual conditions in which messages are received, processed and ascribed meanings. ==Definitions== According to the Marketing Communication...") (current)
- 16:01, 14 July 2020 (diff | hist) . . (+408) . . N Message origin (Created page with "Message origin is the source of a message may be an organization or a brand but increasingly can be consumer- or user-generated. ==Definitions== According to the Market...") (current)
- 16:00, 14 July 2020 (diff | hist) . . (+778) . . N Message framing (Created page with "Message framing is a method of presenting advertising messages which works on the hedonic principles of our motivation to seek happiness and to avoid pain. Messages can be...") (current)
- 16:00, 14 July 2020 (diff | hist) . . (+330) . . N Message content (Created page with "Message content is the intellectual and emotional information contained within a message. ==Definitions== According to the Marketing Communications by Fill (5th edition...") (current)
- 16:00, 14 July 2020 (diff | hist) . . (+562) . . N Message balance (Created page with "Message balance is the effectiveness of any single message is partly dependent upon the balance between the amount and quality of the information that is communicated and...") (current)
- 15:59, 14 July 2020 (diff | hist) . . (+374) . . N Media vehicle (Created page with "Media vehicle is a term that refers to an individual medium that can be selected to carry advertising messages. ==Definitions== According to the Marketing Communication...") (current)
- 15:59, 14 July 2020 (diff | hist) . . (+360) . . N Non-durable goods (Created page with "Non-durable goods is low priced products which are bought frequently and which incur low levels of risk. ==Definitions== According to the Marketing Communications by Fi...") (current)
- 15:58, 14 July 2020 (diff | hist) . . (+271) . . Noise (current)
- 15:55, 14 July 2020 (diff | hist) . . (+265) . . Microsite (current)
- 15:48, 14 July 2020 (diff | hist) . . (+290) . . N Media teams (Created page with "Media teams is those responsible for media planning and media buying. ==Definitions== According to the Marketing Communications by Fill (5th edition), :[[Media teams]...") (current)
- 15:48, 14 July 2020 (diff | hist) . . (+866) . . N Media richness theory (Created page with "Media richness theory is provides a scale or ranking of different media concerning the richness of information each medium is capable of communicating. It suggests that th...") (current)
- 15:48, 14 July 2020 (diff | hist) . . (+668) . . N Media planning (Created page with "Media planning is the selection and choice of media vehicles that fit the target audience's preferred media mix. It is also concerned with determining when and how often...") (current)
- 15:48, 14 July 2020 (diff | hist) . . (+984) . . N Media-neutral planning (Created page with "Media-neutral planning (MNP) is attempts to stimulate the use of a communication mix that is not mass media-oriented. This means that rather than keep recommending tha...") (current)
- 15:47, 14 July 2020 (diff | hist) . . (+504) . . N Media multiplier (Created page with "Media multiplier is a means of setting a media budget, based on increasing last year's spend by the percentage rate at which media costs have increased over the last 12 mo...") (current)
- 15:47, 14 July 2020 (diff | hist) . . (+438) . . N Media fragmentation (Created page with "Media fragmentation is the break up of the available media from a few mainstream media channels into many different media and channels formats. ==Definitions== According...") (current)
- 15:47, 14 July 2020 (diff | hist) . . (+264) . . N Media briefs (Created page with "Media briefs is used to help the media planning process. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Media briefs. Used to h...") (current)
- 15:46, 14 July 2020 (diff | hist) . . (+574) . . N Media (Created page with "Media is channels of communication that convey or deliver messages to target audiences. Media offer a variety of entertainment, the communication of news and information,...") (current)
- 15:46, 14 July 2020 (diff | hist) . . (+534) . . N Marketing objectives (Created page with "Marketing objectives is market share, sales revenues, volumes, ROI (return on investment) and other profitability indicators. They are derived from the marketing plan and...") (current)
- 15:46, 14 July 2020 (diff | hist) . . (+822) . . N Marketing communications planning framework (Created page with "Marketing communications planning framework (MCPF) is the sequential framework used to represent the series of decisions that marketing managers undertake when prepari...") (current)
- 15:45, 14 July 2020 (diff | hist) . . (+460) . . N Marketing communications eclipse (Created page with "Marketing communications eclipse is a visual interpretation of the balance between the pull, push and profile strategies, the three strategic dimensions. ==Definitions==...") (current)
- 15:45, 14 July 2020 (diff | hist) . . (+438) . . N Manufacturer brands (Created page with "Manufacturer brands is created and sustained by producers who seek widespread awareness and distribution because these brands are sought after. ==Definitions== According...") (current)
- 15:35, 14 July 2020 (diff | hist) . . (+270) . . Marketing communications mix
- 15:30, 14 July 2020 (diff | hist) . . (+412) . . N Low involvement (Created page with "Low involvement is experienced by individuals when purchasing a product/service that has low levels of uncertainty attached to it. ==Definitions== According to the Mark...") (current)
- 15:29, 14 July 2020 (diff | hist) . . (+634) . . N Linear model of communication (Created page with "Linear model of communication is the fundamental expression about how mass communication works. The model identifies various components that make up the communication proc...") (current)
- 15:29, 14 July 2020 (diff | hist) . . (+336) . . N Limited problem solving (Created page with "Limited problem solving is occurs when consumers have some product and purchase familiarity. ==Definitions== According to the Marketing Communications by Fill (5th edit...") (current)
- 15:29, 14 July 2020 (diff | hist) . . (+568) . . N Likeability (Created page with "Likeability is the extent to which individuals like an advertisement. It is used as a predictor of sales and measures the degree of how meaningful, how relevant and how in...") (current)
- 15:29, 14 July 2020 (diff | hist) . . (+482) . . N Late majority (Created page with "Late majority is a group of people within the process of diffusion who are sceptical of new ideas and only adopts new products because of social or economic factors. ==De...") (current)
- 15:28, 14 July 2020 (diff | hist) . . (+670) . . N Laggards (Created page with "Laggards is a group of people within the process of diffusion who are suspicious of all new ideas and who are set in their opinions. Lowest of all the groups in terms of i...") (current)
- 15:28, 14 July 2020 (diff | hist) . . (+400) . . N KMV (Created page with "KMV is the 'key mediating variables', commitment and trust, used within the Morgan and Hunt model of relationship marketing. ==Definitions== According to the Marketing...") (current)
- 15:27, 14 July 2020 (diff | hist) . . (+502) . . N Key accounts (Created page with "Key accounts is business customers who are strategically significant to the supplier and with whom it wishes to build long-lasting relationships through collaborate exchan...") (current)
- 15:27, 14 July 2020 (diff | hist) . . (+376) . . N KAM development cycle (Created page with "KAM development cycle is the development stages experienced as relationships with key account customers develop. ==Definitions== According to the Marketing Communicatio...") (current)
- 15:27, 14 July 2020 (diff | hist) . . (+380) . . N Involvement (Created page with "Involvement is the level of care an individual experiences when considering the purchase of products and services. ==Definitions== According to the Marketing Communicat...") (current)
- 15:26, 14 July 2020 (diff | hist) . . (+450) . . N Investment brands (Created page with "Investment brands is a brand whose share of voice is greater than its market share. Advertising is being used to invest in the brand to drive growth. ==Definitions== Acco...") (current)
- 15:26, 14 July 2020 (diff | hist) . . (+570) . . N Intrinsic attributes (Created page with "Intrinsic attributes is the functional characteristics of a product such as its shape, performance and physical capacity. If any of these intrinsic attributes were changed...") (current)
- 15:26, 14 July 2020 (diff | hist) . . (+632) . . N Interorganizational conflict (Created page with "Interorganizational conflict is refers to the disagreements and tensions that can arise between organizations. In particular, channel conflict can arise in distribution...") (current)
- 15:25, 14 July 2020 (diff | hist) . . (+572) . . N Intermediaries (Created page with "Intermediaries is are members of the marketing channel, such as distributors, dealers, agents and others who add value to products and services before transferring them to...") (current)
- 15:25, 14 July 2020 (diff | hist) . . (+438) . . N Interactivity (Created page with "Interactivity is a responsive form of communication, characterized as either mediated (through technology) or non-mediated (human) interaction. ==Definitions== According...") (current)
- 15:24, 14 July 2020 (diff | hist) . . (+590) . . N Interactive marketing communications (Created page with "Interactive marketing communications is the process whereby organizations attempt to engage individuals with messages that are delivered through electronic channels and wh...") (current)
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