Careerprise Intouch

In marketing, the bottom of the funnel (BoFu) shall (e) support the "marketing-qualified leads" in order to (f) make and keep them "sales-qualified leads" or "customers". Careerprise Intouch shall serve to enroll the candidates into WorldOpp Orientation, and, further, into EmployableU Concepts and CNMCyber Bootcamps, support their preparation to become the Resident, their Practice, and graduation from it, as well as engage them in activities of the Cyber.

• Customer support,
• Help desk
• Purchase websections
• Stakeholder communications
• UX design

How to apply

To be considered, please state:

1. What deliverable you are going to create and offer Friends Of CNM to purchase. These deliverables could be anything valuable, measurable and describable related to the sourcing of fellow candidates or serving of the selected fellows. Friends Of CNM will consider any deliverable you may offer them to purchase as a result of your project. Especially, Friends Of CNM would like to pay for anything that would help to attract more candidates to the admission page. If you envision what it should be, they can finance, mentor, etc. If you cannot, this job offer cannot be relevant to you. Do you feel like Friends Of CNM should do anything differently? Are you able to do that on your own if Friends Of CNM would pay for that? State what you can create, delete, or modify. You are welcome to explore the deliverable wikipage to learn more what that deliverable can be;
2. The dollar amount of the financial award and any other support, which is sought.

Educaship Alliance LLC plans to award up to $200 every week in the open awarding process. The contractors are assigned sponsors as points-of-contact of Friends Of CNM.

Careerprise Presence (hereinafter, the ToFu) is the top of the funnel (ToFu) of Careerprise Funnel. The ToFu shall generate prospects for the next stage, Careerprise Literacy.

In the nutshell

Needs to address

The ToFu shall (a) find "unawares" or someones who are unaware of the Careerprise services, but mighat be interested in pursuing it for themselves or someones else in their networks, in order to (b) make them "leads".

The ToFu shall attract attention of potential candidates and build their awareness about the Role up to the level of willingness to learn more about it.

Vehicles

• Advertising. The CNMCyber Team plans to purchase advertising to support its activities at marketplaces and social media.
• Lead-generation event-sections
• Lead-generation websections and websites such as Bskol.com, FriendsOfCNM.com, HOTCOE.com, Inplz.com, and EmployableU.com
• Marketing outlets
• Public relations (PR)
• Publicity
• Search engine optimization (SEO)
• Word of mouth

For the purposes of this very wikipage, market presence refers to the Team's efforts to present its Marketables on the markets, so their current and potential customers can find and take advantage of them. While accomplishing that goal, the Coords may work on a variety of marketing products generally or marketing communications specifically.

Vehicles to build

The Team shall create a variety of communications in order to reach out to prospective Coords, contractors, partners, supporters, as well as paying customers. Customer relationship management (or CRM) is an important part of these efforts. While documenting their efforts in customer relationship management systems (or CRMS), the Coords may coordinate endeavors to produce marketing communications as follows:

• Customer support is a contact person or people who assist customers in installing, upgrading, maintaining, using, and/or disposing a product correctly and cost effectively. In the case of the Cyber, its customer support shall yet be designed.
• Stakeholder communications, in the case of the Cyber, are efforts to transfer marketing messages such as newsletters from the Team to those who are listed in the stakeholder register directly.

Vehicles to buy

The Team may purchase a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to buy marketing communications as follows:

Communications for sale tend to be less trusted than unpaid ones. Furthermore, advertising is usually less trustworthy than personal selling, however, trustworthiness of personal selling heavily depends on seller's features and capacities.

Vehicles to earn

The Team may attempt to earn a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to earn marketing communications as follows:

• Word of mouth is the transfer of messages from person to person using oral communication. When they say, "a good product sells itself", they probably mean that good products shall generate words of mouth in sufficient amounts. This form of communications is the most effective when the listener trusts the messenger, for instance, a relative or friend. Obviously, the Team cannot produce those messages directly; they can be caused by other types of communications, Public events, and, especially, Cyber products when their users like them. At the same time, the Coords are encouraged to take into consideration possibilities of word of mouth generation while working on marketing products.

Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.