User contributions
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- 10:43, 14 July 2020 (diff | hist) . . (+366) . . N Frequency (Created page with "Frequency is the average number of times a customer sees an advertising message within a given time period. ==Definitions== According to Product Manager's Handbook by G...")
- 10:42, 14 July 2020 (diff | hist) . . (+398) . . N Frame of reference (Created page with "Frame of reference is the set of products a customer considers when making a purchase decision in a given product category. ==Definitions== According to Product Manager...") (current)
- 10:42, 14 July 2020 (diff | hist) . . (+254) . . Focus group (current)
- 10:41, 14 July 2020 (diff | hist) . . (+222) . . N FMCG (Created page with "FMCG is fast-moving consumer goods. ==Definitions== According to Product Manager's Handbook by Gorchels (2nd edition), :FMCG. Fast-moving consumer goods. Categ...") (current)
- 10:40, 14 July 2020 (diff | hist) . . (+673) . . N Flanker brands (Created page with "Flanker brands are products created to reach a new market segment without altering the positioning of the main brand. For example, a new product or brand might be created...") (current)
- 10:37, 14 July 2020 (diff | hist) . . (+241) . . Fixed costs
- 10:37, 14 July 2020 (diff | hist) . . (+458) . . N Early indicator chart (Created page with "Early indicator chart is a chart of "red flags" that might indicate that a new-product launch is not moving at the pace required in the launch materials. ==Definitions==...") (current)
- 10:36, 14 July 2020 (diff | hist) . . (+544) . . N Distribution channel (Created page with "Distribution channel is the set of all the firms and individuals that take title, or assist in transferring title, to a particular product or service as it moves from the...") (current)
- 10:36, 14 July 2020 (diff | hist) . . (+526) . . N Delphi technique (Created page with "Delphi technique is a method of reconciling subjective forecasts by using a sequential series of estimates derived from a panel of experts. Often used in forecasting techn...")
- 10:30, 14 July 2020 (diff | hist) . . (+584) . . N Customer visit program (Created page with "Customer visit program is a method of qualitative marketing research whereby product managers visit customers as part of a team with the sole purpose of collecting market...") (current)
- 10:30, 14 July 2020 (diff | hist) . . (+221) . . Core competencies (current)
- 10:29, 14 July 2020 (diff | hist) . . (+556) . . N Contribution to overhead (Created page with "Contribution to overhead (CTO) is the line on an income statement that indicates the amount of revenue left to cover overhead and profit after all direct and controlla...") (current)
- 10:29, 14 July 2020 (diff | hist) . . (+202) . . Contribution margin
- 10:28, 14 July 2020 (diff | hist) . . (+292) . . N Continuity (Created page with "Continuity is advertising on a continuous basis to the target market. ==Definitions== According to Product Manager's Handbook by Gorchels (2nd edition), :Continuit...") (current)
- 10:28, 14 July 2020 (diff | hist) . . (+223) . . Concept testing (current)
- 10:27, 14 July 2020 (diff | hist) . . (+396) . . N Concept screening (Created page with "Concept screening is the evaluation of new-product ideas to determine whether they merit further analysis and development. ==Definitions== According to Product Manager'...") (current)
- 10:27, 14 July 2020 (diff | hist) . . (+632) . . N Competitive intelligence (Created page with "Competitive intelligence is the process of gathering, analyzing, and disseminating information on the competitive environment obtained through sales force input, on-line d...") (current)
- 10:26, 14 July 2020 (diff | hist) . . (+565) . . N Causal forecasts (Created page with "Causal forecasts are forecasts developed by studying the cause-and-effect relationships between variables: for example, housing starts might have a causal effect on the de...") (current)
- 10:26, 14 July 2020 (diff | hist) . . (+691) . . N Category killers (Created page with "Category killers are large-scale companies that have changed the way business is done in their industries by operating more cost effectively: for example, Walmart in retai...") (current)
- 10:22, 14 July 2020 (diff | hist) . . (+324) . . N Brand manager (Created page with "Brand manager is the product manager title frequently used in consumer packaged goods. ==Definitions== According to Product Manager's Handbook by Gorchels (2nd edition)...") (current)
- 10:21, 14 July 2020 (diff | hist) . . (+203) . . Brand extension (current)
- 10:21, 14 July 2020 (diff | hist) . . (+168) . . Brand equity (current)
- 10:21, 14 July 2020 (diff | hist) . . (+452) . . N Beta test (Created page with "Beta test is a method of testing a new product prototype under actual customer-use situations to eliminate potential defects before commercial launch. ==Definitions== Acc...") (current)
- 10:20, 14 July 2020 (diff | hist) . . (+230) . . Benchmarking
- 10:20, 14 July 2020 (diff | hist) . . (+668) . . N Alpha test (Created page with "Alpha test is a method of testing a new product prototype within the developing company to eliminate potential defects before commercial launch. For example, a manufacture...") (current)
- 12:14, 12 July 2020 (diff | hist) . . (+392) . . N Weak Culture (Created page with "Weak Culture is a culture that lacks values and ways of thinking that are widely accepted by members of the organization. ==Definition== According to the Strategic Mana...") (current)
- 12:14, 12 July 2020 (diff | hist) . . (+558) . . N VRIO Framework (Created page with "VRIO Framework (Valuable, Rare, Inimitable, and Organization Framework) is a tool for assessing the competitive quality of a firm's resources by examining value, rarit...") (current)
- 12:13, 12 July 2020 (diff | hist) . . (+147) . . Vision
- 12:13, 12 July 2020 (diff | hist) . . (+392) . . N Vertical Integration (Created page with "Vertical Integration is a form of integration in which a firm expands by acquiring a company in the distribution channel. ==Definition== According to the Strategic Mana...") (current)
- 12:12, 12 July 2020 (diff | hist) . . (+344) . . N Vertical Growth (Created page with "Vertical Growth is an increase in the length of the organization's hierarchical chain of command. ==Definition== According to the Strategic Management by Parnell (4th e...") (current)
- 12:12, 12 July 2020 (diff | hist) . . (+391) . . N Value Innovations (Created page with "Value Innovations are modifying products, services, and activities in order to maximize the value delivered to customers. ==Definition== According to the Strategic Mana...") (current)
- 12:11, 12 July 2020 (diff | hist) . . (+696) . . N Value Chain (Created page with "Value Chain is a useful tool for analyzing a firm's strengths and weaknesses and understanding how they might translate into competitive advantage or disadvantage. The val...") (current)
- 12:09, 12 July 2020 (diff | hist) . . (+480) . . N Utilitarian View of Ethics (Created page with "Utilitarian View of Ethics is perspective suggesting that anticipated outcomes and consequences should be the only considerations when evaluating an ethical dilemma. ==De...") (current)
- 12:08, 12 July 2020 (diff | hist) . . (+558) . . N Turnaround (Created page with "Turnaround is a corporate-level retrenchment strategy intended to transform the firm into a leaner and more effective business by reducing costs and rethinking the firm's...") (current)
- 12:08, 12 July 2020 (diff | hist) . . (+430) . . N Triple Bottom Line (Created page with "Triple Bottom Line is the notion that firms must maintain and improve social and ecological performance in addition to economic performance. ==Definition== According to t...")
- 12:07, 12 July 2020 (diff | hist) . . (+394) . . N Transformational Leadership (Created page with "Transformational Leadership is the capacity to motivate followers by inspiring involvement and participation in a mission. ==Definition== According to the Strategic Man...") (current)
- 12:07, 12 July 2020 (diff | hist) . . (+352) . . N Transactional Leadership (Created page with "Transactional Leadership is the capacity to motivate followers by exchanging rewards for performance. ==Definition== According to the Strategic Management by Parnell (4...") (current)
- 12:06, 12 July 2020 (diff | hist) . . (+309) . . Total Quality Management
- 12:06, 12 July 2020 (diff | hist) . . (+446) . . N Top Management Team (Created page with "Top Management Team is a team of top-level executives—headed by the CEO—all of whom play instrumental roles in the strategic management process. ==Definition== Accord...") (current)
- 12:05, 12 July 2020 (diff | hist) . . (+366) . . N Tall Organization (Created page with "Tall Organization is an organization characterized by many hierarchical levels and a narrow span of control. ==Definition== According to the Strategic Management by Par...") (current)
- 12:05, 12 July 2020 (diff | hist) . . (+282) . . Takeover
- 12:04, 12 July 2020 (diff | hist) . . (+225) . . Synergy
- 12:01, 12 July 2020 (diff | hist) . . (+1) . . Substitute Products (current)
- 11:58, 12 July 2020 (diff | hist) . . (+590) . . N SW/OT Matrix (Created page with "SW/OT Matrix is a tool for generating alternative courses of action by identifying relevant combinations of internal characteristics (i.e., strengths and weaknesses) and e...") (current)
- 11:58, 12 July 2020 (diff | hist) . . (+652) . . N SWOT Analysis (Created page with "SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats Analysis) is an analysis intended to match the firm's strengths and weaknesses (the S and W in the acr...")
- 11:57, 12 July 2020 (diff | hist) . . (+440) . . N Switching Costs (Created page with "Switching Costs is one-time costs that buyers of an industry's outputs incur as they switch from one company's products or services to another's. ==Definition== According...") (current)
- 11:56, 12 July 2020 (diff | hist) . . (+374) . . N Sustained Competitive Advantage (Created page with "Sustained Competitive Advantage is a firm's ability to enjoy strategic benefits over an extended period of time. ==Definition== According to the Strategic Management by...") (current)
- 11:55, 12 July 2020 (diff | hist) . . (+481) . . N Sustainable Strategic Management (Created page with "Sustainable Strategic Management (SSM) are the strategies and related processes that promote superior performance from both market and environmental perspectives. ==D...") (current)
- 11:55, 12 July 2020 (diff | hist) . . (+388) . . N Substitute Products (Created page with "Substitute Products is alternative offerings produced by firms in another industry that satisfy similar consumer needs. ==Definition== According to the Strategic Manage...")
- 11:54, 12 July 2020 (diff | hist) . . (+245) . . N Subcultures (Created page with "Subcultures are culture within broader cultures. ==Definition== According to the Strategic Management by Parnell (4th edition), :Subcultures. Culture within broad...") (current)
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