WorldOpp.com
WorldOpp.org (hereinafter, the Website) is the official website of WorldOpp that yet needs to be designed. Its purpose is to identify the needs of the website visitors and guide these visitors to those resources that these visitors look for. The Website will be hosted at CNM Cloud.
Contents
Functionality
Welcome screens
- Every CNM webpage shall have a welcome screen, which is:
- Accessed when a user clicks on the page tab on other pages; and
- Cannot be accessed by page special tabs in the main menu.
- Welcome screens shall have no title.
- Every CNM webpage shall have a welcome screen, which is:
Functions
- The Website shall:
Tool Name Area Function Form Signup now WorldOpp footer Collect email addresses of those visitors who would like to subscribe for the newsletters Button Get employed Any CNM webpage Assign a fellow name in the Jane-John Doe format and enroll into WorldOpp Orientation Get trained Get involved Launch WorldOpp Page For Supporters Explore other opportunities WorldOpp Page For Workforce Launch WorldOpp Landing Page Donate now WorldOpp Page For Supporters Launch WorldOpp Donors Page
Quick-access buttons
- Quick-access buttons vary from one page to another page. However, they need to emerge at the bottom of every screen of every page.
External links
- Preferably, every text link shall be accompanied by a video link. Every link to external resources (not CNM webpages) shall be directed at:
- Videos posted at YouTube if they are available; or
- Corresponding CNM Wiki pages if other CNM webpages are not available.
- Preferably, every text link shall be accompanied by a video link. Every link to external resources (not CNM webpages) shall be directed at:
Website header
- Although every page uses its own header, the following features shall appear at every header on every screen:
- (left or right side) Page title; and
- (the opposite to the trademark side) Main menu.
- Although every page uses its own header, the following features shall appear at every header on every screen:
Page title
- This title is a part of Website header. It consists of the following elements:
- The clickable trademark name, WorldOpp, that points to the Landing Page; and
- Page special heading, which are specific for every page. Only the Landing Page has no heading.
- This title is a part of Website header. It consists of the following elements:
- This menu is a part of Website header. It consists of the following tabs:
- Home that points to the Landing Page;
- Page special tabs, which are specific for every page;
- Sign in that points to the authorization of CNM Cloud.
- This menu is a part of Website header. It consists of the following tabs:
- Every page, but not every screen, shall contain the same navigation blocks at the bottom. These blocks are:
- Footer banner;
- WorldOpp footer (doesn't appear at the mobile version);
- FriendsOfCNM footer.
- Every page, but not every screen, shall contain the same navigation blocks at the bottom. These blocks are:
- On the contrary to the website footer, Quick-access buttons shall appear on every screen. Although they are not a part of the website footer, the footer shall leave some empty space at the end of the page to display them.
- This banner is 100% of the width. It is orange-colored and includes the following:
- First block:
- Logo and link: Friends Of CNM
- Text: present
- Second block:
- Logos and links: Careerprise, Educaship, WorldOpp
- First block:
- This banner is 100% of the width. It is orange-colored and includes the following:
- This block doesn't appear at the mobile version. The desktop and tablet versions include:
- (optionally) WorldOpp's logo;
- All tabs of the titled zones of all navigational resources, which are grouped by pages:
- Home: Our services, Key resources, The math is simple, Who we are, Meet the team, Use cases, Impact we are proud of, Meet our graduates, Few numbers;
- For learners:
- For supporters:
- For workforce:
- Text: WorldOpp is the signature economic development programme of Friends Of CNM. The purpose of this programme is jobs for vulnerable communities and individuals.
- Social media links: Facebook | Twitter | LinkedIn | Instagram | Google+ | YouTube
- Text and form: Get exclusive news about upcoming programs, panels and community events. Your email (field) Signup now (button). By sharing your email, you agree to our Privacy Policy and Terms of Service.
- This block doesn't appear at the mobile version. The desktop and tablet versions include:
- This block includes:
- (optionally) FriendsOfCNM's logo;
- Texts and links: Friends Of CNM are hiring! (link to https://friendsofcnm.com/jobs). Visit the FriendsofCNM.com (link to https://friendsofcnm.com/)
- Texts and links: © 2017 Friends Of CNM. All rights reserved.
- Texts and links: Regulatory Information | Terms | Privacy | Assembled in Michigan and Virginia
- This block includes:
Website-wide design
Although the design hasn't been identified, this Prototype, http://worldopp.org/, can be taken as a starting point.
User experience
- The main objective of the Website is to divide the interested visitors into three paths:
- The potential workforce shall be offered to click on Get employed and continue with WorldOpp Orientation;
- The potential supporters shall be offered to click on Get involved and continue with a special part of the Website, which consequently shall divide those in (a) donors, (b) volunteers, and (c) employers;
- The potential customers of career services shall be offered to click on Get trained and continue with FriendsOfCNM Store.
- The main objective of the Website is to divide the interested visitors into three paths:
Graphics
- All photos and videos shall:
- Be authentic; no third-party photo or video shall be allowed;
- Appear black and white on the Website's pages;
- Be clickable; colorful photos ans videos shall emerge on the click;
- All drawings shall be in the Scalable Vector Graphics format. Third-party drawings are allowed if their usage doesn't violate copyright laws.
- Intervals between contents (texts, titles, graphics, etc.) inside of the same piece shall be a half of those outside the area.
- All photos and videos shall:
Zones
- With one exception of Footer banners, the Website's design utilizes zones, which are 100% of the width. One tab area can include several zones. Two types of zones are:
- Backgrounded zones are published on some graphic using the parallax effect;
- Transparent zones have no graphic backgrounds.
- The backgrounded zones shall be followed by the transparent zones, but not necessarily vice versa. Footer banners are the only exception.
- With one exception of Footer banners, the Website's design utilizes zones, which are 100% of the width. One tab area can include several zones. Two types of zones are:
Zone-to-zone transitions
- Every zone's height shall allow to observe at least 50% of the height of the title of the next zone.
Favicons
- Favicons emerge in every page head; they utilize the logo and are available for 16, 32, and 180 (for Apple-touch) sizes.
Fonts
- No more than two different fonts are allowed on any page.
Colors
- Two colors of the logo, orange and gray, as well as black are allowed on any page.
Pages
- Main wikipage: WorldOpp navigational resource
Landing Page
- Main wikipage: WorldOpp Landing Page
- WorldOpp Landing Page is the CNM website that is designed to introduce the visitors of the Website to WorldOpp and direct these visitors to other CNM websites that they may be interested in.
Page For Learners
- Main wikipage: WorldOpp Page For Learners
- WorldOpp Page For Learners is the CNM website that is designed to introduce the visitors of the Website to opportunities to learn within WorldOpp and direct these visitors to other CNM websites that they may be interested in.
Page For Supporters
- Main wikipage: WorldOpp Page For Supporters
- WorldOpp Page For Supporters is the CNM website that is designed to introduce the visitors of the Website to opportunities to support WorldOpp and direct these visitors to other CNM websites that they may be interested in.
Page For Workforce
- Main wikipage: WorldOpp Page For Workforce
- WorldOpp Page For Workforce is the CNM website that is designed to introduce the visitors of the Website to opportunities to work within WorldOpp and direct these visitors to other CNM websites that they may be interested in.
Marketing
Target audiences
- WorldOpp serves various audiences some of which are:
Category Audience Description Website's goal Current and potential workforce Pure learners - Those individuals, who are not going to be on the employment market in 2-4 years
- Those individuals, who are not able to dedicate 40 hours a week to learning in the next 9 months
To enroll these visitors into WorldOpp Orientation Current employment candidates - Those individuals, who are on the employment market
- Those individuals, who are not able to dedicate 40 hours a week to learning in the next 9 months
Future employment candidates - Those individuals, who are going to be on the employment market in 2-4 years
- Those individuals, who are able to dedicate 40 hours a week to learning in the next 9 months
Non-workforce representatives Career service providers - Those businesses, that are already on the career service market or plan to be there soon.
Employers - Those businesses, that are already hiring managers and/or tech folks or plan to start hiring soon.
Mentors - Those individuals, who would like to train in management and/or technology.
- Those businesses, who would like to get apprentices in management and/or technology.
Donors To direct these visitors to FriendsOfCNM Donations Page
FAQ
- Which type of clients you have right now?
- We have no clients at the moment. Historically, our bestseller was CNM PMP Bootcamp.
- What is your target clients, and they age range (18 - 25, 25 - 35, 35 - 45, +45)
- First of all, Target audiences vary. WorldOpp Fellow Candidates is the most desired target audience for now; we guess that 16-19 is the most efficient age group.
- How do you define your success on the website, in other words, what you need your clients to do and if they do it we can say we did it, like (subscribe, register for free, pay for something, etc)
- More clicks on Get employed is the primary success for now.
- Did you have any kind of free plans for the user to show it off?
- Whole WorldOpp is completely free.
- What your potential client's needs?
- To be successful in their lives we guess.
- What are your competitors? Please provide links to there websites.
- Educational institutions on the one hand and criminals on the other hand are our visible competitors.
- What your competitors from your point of view provide for their clients?
- Educational institutions give their clients illusions that their graduates are competitive on the job market. Criminals provide its workforce with employment and learning opportunities.
- How can we compete them or how we win clients from them.
- We are legal, free-of-charge, and more effective.
- What is the culture of our users like (fun, friendly, happy, flexible, have a giving purpose, ... -- choose one or name another word).
- No idea -- whomever comes we guess
- Our prospective clients are in general (overwhelmed, female, transitional people, sentimental, multitasking, -- choose one or name another word).
- No idea -- whomever comes we guess
- When you see the website what would you say? Like it's (warm, friendly, non-judgemental, empathetic way, professional -- choose one or name another word).
- The website is official, so professional would be the right word.
- We need our prospective clients to feel (secure, relaxed, important, informed, welcomed, .... -- choose one or name another word).
- The website is official, so secure, welcomed, and informed would be the right words.
- Are you have any deadlines need the website design finish before it?
- No, not really.
- Have you any fonts belongs to your branding (like on UpWork they use "Gotham SSm")?
- Have you seen the logo at http://worldopp.org?
- Have you any branding colors to start with?
- Have you seen the logo at http://worldopp.org?
- Please provide some links to websites you visit and like it, and features you like to implement on the website!
- http://worldopp.org is a good starting point.
