Pages that link to "Product Manager's Handbook by Gorchels (2nd edition)"
The following pages link to Product Manager's Handbook by Gorchels (2nd edition):
View (previous 50 | next 50) (20 | 50 | 100 | 250 | 500)- Contribution margin (← links)
- Standard Industrial Classification (← links)
- Benchmarking (← links)
- Variable cost (← links)
- Fixed costs (← links)
- Brand equity (← links)
- Brand extension (← links)
- Focus group (← links)
- Target market (← links)
- Prototype (← links)
- Core competencies (← links)
- Market segmentation (← links)
- Concept testing (← links)
- Action program (← links)
- Alpha test (← links)
- Beta test (← links)
- Brand manager (← links)
- Category killers (← links)
- Causal forecasts (← links)
- Competitive intelligence (← links)
- Concept screening (← links)
- Continuity (← links)
- Contribution to overhead (← links)
- Customer visit program (← links)
- Delphi technique (← links)
- Distribution channel (← links)
- Early indicator chart (← links)
- Flanker brands (← links)
- FMCG (← links)
- Frame of reference (← links)
- Frequency (← links)
- Gross margin (← links)
- Incremental costs (← links)
- Launch (← links)
- Launch control plan (← links)
- Matrix organization (← links)
- Milestone activities chart (← links)
- New-product proposal (← links)
- Parity (← links)
- Perceptual map (← links)
- Positioning statement (← links)
- Price sensitivity (← links)
- Product fact book (← links)
- Product management team (← links)
- Pulsing (← links)
- Reach (← links)
- Regression (← links)
- Return on promotional investment (← links)
- Roll-out (← links)
- Segment management (← links)
