User contributions
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- 21:42, 12 July 2020 (diff | hist) . . (+906) . . N Early majority (Created page with "Early majority is a group of people within the process of diffusion who require reassurance that a product works and has been proven in the market before they are prepared...") (current)
- 21:41, 12 July 2020 (diff | hist) . . (+822) . . N Early adopters (Created page with "Early adopters is a group of people within the process of diffusion that contains a large proportion of opinion leaders. Early adopters tend to be younger than any other g...") (current)
- 21:41, 12 July 2020 (diff | hist) . . (+504) . . N Duplication (Created page with "Duplication is a media planning concept that refers to the percentage of a target audience who are exposed to a message through two or more media vehicles, in any one camp...") (current)
- 21:39, 12 July 2020 (diff | hist) . . (+353) . . Encoding (current)
- 21:34, 12 July 2020 (diff | hist) . . (+175) . . Durable goods (current)
- 21:31, 12 July 2020 (diff | hist) . . (+726) . . N Dummy vehicles (Created page with "Dummy vehicles is a dummy or pretend magazine that contains regular editorial matter with test advertisements inserted next to control advertisements. These 'pretend' maga...") (current)
- 21:30, 12 July 2020 (diff | hist) . . (+344) . . N DRIP (Created page with "DRIP is the tasks of marketing communications: to differentiate, reinforce, inform and persuade. ==Definitions== According to the Marketing Communications by Fill (5th...") (current)
- 21:30, 12 July 2020 (diff | hist) . . (+459) . . N Distributors (Created page with "Distributors is organizations that buy goods and services, often from a limited range of manufacturers, and normally sell them to retailers or resellers. ==Definitions==...") (current)
- 21:30, 12 July 2020 (diff | hist) . . (+548) . . N Distributor brands (Created page with "Distributor brands (own-label brands) is brands developed by the wholesalers, distributors, dealers and retailers who make up the distribution channel. Sometimes refer...") (current)
- 21:29, 12 July 2020 (diff | hist) . . (+682) . . N Direct response advertising (Created page with "Direct response advertising is advertisements that contain mechanisms such as telephone numbers, web site addresses, email and snail mail addresses. These are designed to...") (current)
- 21:29, 12 July 2020 (diff | hist) . . (+430) . . N Digital value (Created page with "Digital value is the means by which digital processes and systems can be used to provide customers with enhanced product and service value. ==Definitions== According to t...") (current)
- 21:26, 12 July 2020 (diff | hist) . . (+248) . . N Digital influencer (Created page with "Digital influencer is an online opinion leader. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Digital influencer. An online...") (current)
- 21:26, 12 July 2020 (diff | hist) . . (+458) . . N Diffusion (Created page with "Diffusion is the process by which an innovation is communicated among members of a social system. Diffusion is the process of adoption in aggregate form. ==Definitions==...") (current)
- 21:26, 12 July 2020 (diff | hist) . . (+474) . . N Dialogue (Created page with "Dialogue is the development of knowledge that occurs when all parties to a communication event listen, adapt and reason with one another, about a specific topic. ==Defini...") (current)
- 21:25, 12 July 2020 (diff | hist) . . (+376) . . N Decision-making unit (Created page with "Decision-making unit is a group of people who collectively make purchasing decisions on behalf of organizations. ==Definitions== According to the Marketing Communicatio...") (current)
- 21:25, 12 July 2020 (diff | hist) . . (+370) . . N Deciders (Created page with "Deciders is people who make purchasing decisions. Very often these people are the most difficult to identify. ==Definitions== According to the Marketing Communications...") (current)
- 21:24, 12 July 2020 (diff | hist) . . (+254) . . Domain (current)
- 21:23, 12 July 2020 (diff | hist) . . (+329) . . Direct marketing (current)
- 21:21, 12 July 2020 (diff | hist) . . (+312) . . Differentiation
- 21:20, 12 July 2020 (diff | hist) . . (+291) . . Decoding (current)
- 21:16, 12 July 2020 (diff | hist) . . (+364) . . N Decay (Created page with "Decay is sometimes referred to as wear-out, decay refers to the rate at which individuals forget material. ==Definitions== According to the Marketing Communications by...") (current)
- 21:14, 12 July 2020 (diff | hist) . . (-1) . . Creative magnifier (current)
- 21:14, 12 July 2020 (diff | hist) . . (+674) . . N Customer relationship marketing (Created page with "Customer relationship marketing is the marketing activities and strategies used to retain customers. This is achieved by providing customers with relationship enhancing pr...") (current)
- 21:13, 12 July 2020 (diff | hist) . . (+544) . . N Customer relationship lifecycle (Created page with "Customer relationship lifecycle is the stages an organization's customer moves through during their relationship with one another. These stages are customer acquisition, d...") (current)
- 21:13, 12 July 2020 (diff | hist) . . (+454) . . N Customer portfolio matrix (Created page with "Customer portfolio matrix is the strength of the relationships between a buyer and seller and the profitability each account represents to the seller. ==Definitions== Ac...") (current)
- 21:13, 12 July 2020 (diff | hist) . . (+346) . . N Customer acquisition (Created page with "Customer acquisition is the activities and strategies used by organizations to get new customers. ==Definitions== According to the Marketing Communications by Fill (5th...") (current)
- 21:13, 12 July 2020 (diff | hist) . . (+698) . . N Credentials presentation (Created page with "Credentials presentation is part of the process of selecting an adverting agency. Clients visit each of the short-listed agency candidates to evaluate the degree to which...") (current)
- 21:12, 12 July 2020 (diff | hist) . . (+492) . . N Creative teams (Created page with "Creative teams is people responsible for translating a proposal into an advertisement. Normally composed of a copywriter and an art director, supported by a service team....") (current)
- 21:12, 12 July 2020 (diff | hist) . . (+494) . . N Creative magnifier (Created page with "Creative magnifier is aparts of an advertisement that are of intrinsic value to the recipient, sometimes referred to as 'the take-out', and is the part that is remembered...")
- 21:12, 12 July 2020 (diff | hist) . . (+350) . . N Creative briefs (Created page with "Creative briefs is used to help the creative team develop ads that address the needs of the client. ==Definitions== According to the Marketing Communications by Fill (5...") (current)
- 21:11, 12 July 2020 (diff | hist) . . (+426) . . N CPT (Created page with "CPT is an acronym for cost-per-thousand impressions. A unit of measure typically assigned to the cost for each 1,000 viewers (readers). ==Definitions== According to the...") (current)
- 21:11, 12 July 2020 (diff | hist) . . (+61) . . Database
- 21:09, 12 July 2020 (diff | hist) . . (+254) . . Database
- 21:04, 12 July 2020 (diff | hist) . . (+460) . . N Dagmar (Created page with "Dagmar is a model for setting advertising objectives and measuring the results. Stands for 'defining advertising goals for measured advertising results'. ==Definitions==...") (current)
- 21:04, 12 July 2020 (diff | hist) . . (+269) . . Customer satisfaction (current)
- 21:03, 12 July 2020 (diff | hist) . . (+206) . . Customer retention (current)
- 21:01, 12 July 2020 (diff | hist) . . (+411) . . Customer relationship management
- 21:00, 12 July 2020 (diff | hist) . . (+193) . . Culture
- 19:28, 12 July 2020 (diff | hist) . . (+646) . . N Coupons (Created page with "Coupons is are a sales promotion technique. Free vouchers or certificates are distributed entitling consumers to a price reduction on a particular product. The value of th...") (current)
- 19:27, 12 July 2020 (diff | hist) . . (+580) . . N Corporate reputation (Created page with "Corporate reputation is an individual's interpretation and reflection of the historical and accumulated impressions of previous identity cues, fashioned, in some cases, b...") (current)
- 19:26, 12 July 2020 (diff | hist) . . (+532) . . N Corporate personality (Created page with "Corporate personality is the totality of the characteristics that identify an organization. It can be considered to be composed of two main facets: the culture and overall...") (current)
- 19:26, 12 July 2020 (diff | hist) . . (+472) . . N Corporate objectives (Created page with "Corporate objectives is the mission and the business area that the organization believes it should be in. These are derived from the business or marketing plan. ==Definit...") (current)
- 19:26, 12 July 2020 (diff | hist) . . (+512) . . N Corporate image (Created page with "Corporate image is the perception that different audiences have of an organization. It results from the audience's interpretation of the identity cues presented by an orga...") (current)
- 19:26, 12 July 2020 (diff | hist) . . (+414) . . N Corporate identity (Created page with "Corporate identity is the planned and unplanned formation of cues by which stakeholders can recognize and identify an organization. ==Definitions== According to the Mar...") (current)
- 19:24, 12 July 2020 (diff | hist) . . (+615) . . N Corporate communication (Created page with "Corporate communication is refers to the process that translates corporate identity into corporate image. Corporate communications consists of three main elements: symboli...") (current)
- 19:24, 12 July 2020 (diff | hist) . . (+388) . . N Convenience products (Created page with "Convenience products is non-durable goods or services, often bought with little pre-purchase thought or consideration. ==Definitions== According to the Marketing Commun...") (current)
- 19:23, 12 July 2020 (diff | hist) . . (+556) . . N Context analysis (Created page with "Context analysis is the first stage of the marketing communications planning process. It involves the analysis of four main areas: the customer; business; internal; and e...") (current)
- 19:23, 12 July 2020 (diff | hist) . . (+566) . . N Contest (Created page with "Contest is a sales promotion technique that requires customers to use skill or ability to win a competition. Entry requires a proof of purchase and winners are judged agai...") (current)
- 19:15, 12 July 2020 (diff | hist) . . (+458) . . N Content perspective (Created page with "Content perspective is a term related to IMC that assumes message consistency is the primary goal in order to achieve the 'one voice, one look' position. ==Definitions==...")
- 19:14, 12 July 2020 (diff | hist) . . (+390) . . N Consumer marketing (Created page with "Consumer marketing is marketing activities undertaken directly to influence consumers, as opposed to other businesses. ==Definitions== According to the Marketing Commu...") (current)
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