User contributions
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- 15:23, 14 July 2020 (diff | hist) . . (+156) . . Long-term memory (current)
- 15:21, 14 July 2020 (diff | hist) . . (+316) . . Licensing
- 15:16, 14 July 2020 (diff | hist) . . (+303) . . Internal marketing (current)
- 15:10, 14 July 2020 (diff | hist) . . (+496) . . N Interaction model (Created page with "Interaction model is a communication model that depicts a flow of communication messages to and from respondents, that lead to mutual understanding about a specific topic...") (current)
- 15:10, 14 July 2020 (diff | hist) . . (+410) . . N Interaction (Created page with "Interaction is concerns the mutual interaction between interested parties and the act of reciprocating or exchanging information. ==Definitions== According to the Marke...") (current)
- 15:08, 14 July 2020 (diff | hist) . . (+650) . . N Intentions (Created page with "Intentions is refers to the underlying attitude towards the act of behaviour and the subjective norm. In other words, the context within which a proposed purchase is to oc...") (current)
- 15:08, 14 July 2020 (diff | hist) . . (+558) . . N Intangibility (Created page with "Intangibility is a characteristic of a service, namely that they do not have physical attributes and so therefore cannot be perceived by the senses -- cannot be tasted, se...") (current)
- 15:07, 14 July 2020 (diff | hist) . . (+540) . . N Institutional-oriented Advertising (Created page with "Institutional-oriented Advertising is a general term used to describe advertising that promotes an organization its, policies, attitudes and position on ecological, ethica...") (current)
- 15:07, 14 July 2020 (diff | hist) . . (+676) . . N Inside-out (Created page with "Inside-out is a term used to refer to the process whereby some managers first design strategies for the product and treat the market/audience as a secondary consideration...") (current)
- 15:07, 14 July 2020 (diff | hist) . . (+374) . . N Inseparability (Created page with "Inseparability is a characteristic of a service, that refers to their instantaneous production and consumption. ==Definitions== According to the Marketing Communication...") (current)
- 15:06, 14 July 2020 (diff | hist) . . (+408) . . N Inquiry tests (Created page with "Inquiry tests is used to measure the number of inquiries or direct responses stimulated by a single advertisement or a campaign. ==Definitions== According to the Market...") (current)
- 15:06, 14 July 2020 (diff | hist) . . (+482) . . N Innovators (Created page with "Innovators is a group of people within the process of diffusion, who like new ideas, are prepared to take risks with new products and have a large disposable income. ==De...") (current)
- 15:06, 14 July 2020 (diff | hist) . . (+282) . . N Initiators (Created page with "Initiators is people who start the organizational buying process. ==Definitions== According to the Marketing Communications by Fill (5th edition), :Initiators. Pe...") (current)
- 15:06, 14 July 2020 (diff | hist) . . (+536) . . N Information deviance (Created page with "Information deviance is refers to the accidental or deliberate delivery of information that may not be entirely truthful or wholly accurate. Sometimes observed through opp...") (current)
- 15:05, 14 July 2020 (diff | hist) . . (+478) . . N Influencers (Created page with "Influencers is people who help set the technical specifications for a proposed purchase and assist the evaluation of alternative offerings by potential suppliers. ==Defi...") (current)
- 15:05, 14 July 2020 (diff | hist) . . (+536) . . N IMP (Created page with "IMP is the Industrial Marketing and Purchasing Group. IMG represent a school of thought about relationship marketing. Sometimes referred to as the International Marketing...") (current)
- 15:05, 14 July 2020 (diff | hist) . . (+394) . . N Iconic learning (Created page with "Iconic learning is a form of cognitive learning where the repetition of simple messages is used to develop understanding. ==Definitions== According to the Marketing Com...") (current)
- 15:03, 14 July 2020 (diff | hist) . . (+274) . . Integrated marketing communications
- 14:54, 14 July 2020 (diff | hist) . . (+554) . . N Hybrid direct brands (Created page with "Hybrid direct brands is a type of direct marketing brand which has its roots in traditional distribution channels, which may well continue to be a route to market, used in...") (current)
- 14:53, 14 July 2020 (diff | hist) . . (+558) . . N House of brands (Created page with "House of brands is a brand architecture characterized by a group or collection of brands that have no outward connections and which operate independently of each other. Th...") (current)
- 14:53, 14 July 2020 (diff | hist) . . (+428) . . N Historical imagery (Created page with "Historical imagery is experienced when an event (e.g. smell, scene, colour) triggers an individual's memory to replay a similar sensation. ==Definitions== According to th...") (current)
- 14:53, 14 July 2020 (diff | hist) . . (+416) . . N High involvement (Created page with "High involvement is experienced by individuals when purchasing a product/service that has high levels of uncertainty attached to it. ==Definitions== According to the Ma...") (current)
- 14:52, 14 July 2020 (diff | hist) . . (+594) . . N Hierarchy of effects (Created page with "Hierarchy of effects (HoE) is sequential models used to explain how advertising works. Popular in the 1960s–1980s these models provided a template that encouraged th...") (current)
- 14:51, 14 July 2020 (diff | hist) . . (+502) . . N Hedonic consumption (Created page with "Hedonic consumption is a range of products and services that can evoke multi-sensory, fantasy and emotive feelings when purchasing and consuming certain products and servi...") (current)
- 14:51, 14 July 2020 (diff | hist) . . (+530) . . N Gross rating points (Created page with "Gross rating points is a media planning concept used to express the relationship between reach and frequency and is a means of deciding which of the two concepts is import...") (current)
- 14:51, 14 July 2020 (diff | hist) . . (+546) . . N Global account management (Created page with "Global account management (GAM) is the collaborative and centralized processes necessary to coordinate the worldwide buying and selling activities between global custo...") (current)
- 14:50, 14 July 2020 (diff | hist) . . (+386) . . N Gatekeepers (Created page with "Gatekeepers is people who control the type and flow of information into the organization and the members of the DMU. ==Definitions== According to the Marketing Communi...") (current)
- 14:50, 14 July 2020 (diff | hist) . . (+442) . . N Functional positioning (Created page with "Functional positioning is a brand promise, one which emphasizes the attributes, features and benefits a brand offers. See expressive positioning. ==Definitions== Accordin...") (current)
- 14:50, 14 July 2020 (diff | hist) . . (+844) . . N Full-service agency (Created page with "Full-service agency is typically an advertising agency that offers the full range of services that a client requires in order to advertise its products and services. Incre...") (current)
- 14:49, 14 July 2020 (diff | hist) . . (+706) . . N Fulfillment house (Created page with "Fulfillment house is an organization that provides services needed to support sales promotion and direct marketing activities. In particular these include, order picking a...") (current)
- 14:31, 14 July 2020 (diff | hist) . . (+34) . . Frequency (current)
- 14:30, 14 July 2020 (diff | hist) . . (+209) . . Frequency
- 14:28, 14 July 2020 (diff | hist) . . (+846) . . N Four Cs framework (Created page with "Four Cs framework (4Cs framework) is a tool that depicts the key characteristics and the relative effectiveness of the primary communication tools across a number of d...") (current)
- 14:27, 14 July 2020 (diff | hist) . . (+391) . . N Focus groups (Created page with ":Focus groups is a small number (8–10) of target consumers brought together and invited to discuss a particular topic. ==Definitions== According to the Marketing Comm...") (current)
- 14:27, 14 July 2020 (diff | hist) . . (+424) . . N Field marketing (Created page with "Field marketing is a marketing communications activity concerned with providing support for the sales force and merchandising personnel. ==Definitions== According to the...") (current)
- 14:27, 14 July 2020 (diff | hist) . . (+622) . . N FCB grid (Created page with "FCB grid is a matrix that uses involvement and brain specialization theories to distinguish four primary advertising planning strategies: informative, affective, habitual...") (current)
- 14:26, 14 July 2020 (diff | hist) . . (+554) . . N Fantasy imagery (Created page with "Fantasy imagery is experienced when an individual constructs an event, drawing together various colours, sounds and shapes to compose a mental experience of an event that...") (current)
- 14:26, 14 July 2020 (diff | hist) . . (+790) . . N Extrinsic attributes (Created page with "Extrinsic attributes is those elements that are not intrinsic and if changed do not alter the material functioning and performance of the product itself: devices such as t...") (current)
- 14:26, 14 July 2020 (diff | hist) . . (+521) . . N Extended problem solving (Created page with "Extended problem solving is occurs when consumers give a great deal of attention and care to a purchase decision that where there is no previous or similar product purcha...") (current)
- 14:25, 14 July 2020 (diff | hist) . . (+466) . . N Expressive positioning (Created page with "Expressive positioning is a brand promise, one which emphasizes the ego, social and hedonic satisfactions that a brand can bring. See functional positioning. ==Definition...") (current)
- 14:25, 14 July 2020 (diff | hist) . . (+467) . . N Experiential marketing (Created page with "Experiential marketing is a face-to-face campaign, that tries to engage a target audience with a brand through the stimulation of some or all of the senses. ==Definitions...") (current)
- 14:23, 14 July 2020 (diff | hist) . . (+185) . . Feedback
- 21:44, 12 July 2020 (diff | hist) . . (+362) . . N Exhibitions (Created page with "Exhibitions is events when groups of sellers meet collectively with the key purpose of attracting buyers. ==Definitions== According to the Marketing Communications by F...") (current)
- 21:44, 12 July 2020 (diff | hist) . . (+316) . . N Equilibrium brands (Created page with "Equilibrium brands is brands whose share of voice is equal to its share of market. ==Definitions== According to the Marketing Communications by Fill (5th edition), :[...") (current)
- 21:43, 12 July 2020 (diff | hist) . . (+472) . . N Episode (Created page with "Episode is a series of interrelated actions that form part of a relationship event. Interrelated episodes are referred to as sequences, which are time-specific. ==Definit...") (current)
- 21:43, 12 July 2020 (diff | hist) . . (+540) . . N Engagement (Created page with "Engagement is the use of communication tools, media and messages in order to captivate an audience, often achieved through a blend of intellectual and emotional content, d...") (current)
- 21:43, 12 July 2020 (diff | hist) . . (+802) . . N Emergent school (Created page with "Emergent school is considers strategy to develop incrementally, step-by-step, as organizations learn, sometimes through simple actions of trial and error. The core belief...") (current)
- 21:43, 12 July 2020 (diff | hist) . . (+444) . . N Emergent networks (Created page with "Emergent networks is informal patterns of information flows which emerge as a response to the social and task-oriented needs of the participants. ==Definitions== Accordi...") (current)
- 21:42, 12 July 2020 (diff | hist) . . (+794) . . N Elaboration likelihood model (Created page with "Elaboration likelihood model (ELM) is elaboration refers to the extent to which an individual needs to develop and refine information necessary for decision-making to...") (current)
- 21:42, 12 July 2020 (diff | hist) . . (+444) . . N Effective frequency (Created page with "Effective frequency is a media planning concept that refers to the number of times a message needs to be repeated for effective learning to occur. ==Definitions== Accordi...") (current)
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