User contributions
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- 21:45, 14 July 2020 (diff | hist) . . (+506) . . N Pull strategies (Created page with "Pull strategies is used to communicate directly with end-user customers. These may be consumers but they might also be other organizations within a business-to-business co...") (current)
- 21:45, 14 July 2020 (diff | hist) . . (+584) . . N Psychoanalytical theory (Created page with "Psychoanalytical theory is based on drives of two primary instincts: life and death, psychoanalytic theory holds that many of the motives for purchase are driven by deeply...") (current)
- 21:44, 14 July 2020 (diff | hist) . . (+462) . . N Promotional mix (Created page with "Promotional mix is the combination of five key communication tools: advertising, sales promotion, public relations, direct marketing and personal selling. ==Definitions=...") (current)
- 21:42, 14 July 2020 (diff | hist) . . (+201) . . Receiver (current)
- 21:41, 14 July 2020 (diff | hist) . . (+259) . . Reach (current)
- 21:33, 14 July 2020 (diff | hist) . . (+241) . . Public relations
- 21:29, 14 July 2020 (diff | hist) . . (+1) . . Production house (current)
- 21:29, 14 July 2020 (diff | hist) . . (+440) . . N Promotion (Created page with "Promotion is the use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services. ==Definitions== According...")
- 21:28, 14 July 2020 (diff | hist) . . (+579) . . N Projective techniques (Created page with "Projective techniques. A research technique used to probe the subconscious in order that target consumers express their inner thoughts and feelings about brands, products,...") (current)
- 21:27, 14 July 2020 (diff | hist) . . (+466) . . N Profile strategies (Created page with "Profile strategies is used to communicate with a range of stakeholders, such as the local community, trade unions, suppliers, local and national government. ==Definition...") (current)
- 21:27, 14 July 2020 (diff | hist) . . (+703) . . N Production house (Created page with "Production house i a general term which refers to organizations who produce film and video, CDs and DVDs and other digital products, mailing and fulfillment houses, photo...")
- 21:27, 14 July 2020 (diff | hist) . . (+476) . . N Product placement (Created page with "Product placement is the deliberate use of brands within films, television and other entertainment vehicles with a view to developing awareness and brand values. ==Defin...") (current)
- 21:26, 14 July 2020 (diff | hist) . . (+362) . . N Product-oriented advertising (Created page with "Product-oriented advertising is a general term used to describe the advertising of products and services. ==Definitions== According to the Marketing Communications by F...") (current)
- 21:25, 14 July 2020 (diff | hist) . . (+388) . . N Product lines (Created page with "Product lines is a group of brands that are closely related in terms of their functions and the benefits they provide. ==Definitions== According to the Marketing Commun...") (current)
- 21:25, 14 July 2020 (diff | hist) . . (+394) . . N Product class (Created page with "Product class is the broad category of products in which an individual product such as cat food, shampoo or cars belongs. ==Definitions== According to the Marketing Com...") (current)
- 21:25, 14 July 2020 (diff | hist) . . (+616) . . N Process perspective (Created page with "Process perspective is a term related to IMC that assumes that a structural realignment of the communication disciplines within organizations, even to the point of collaps...") (current)
- 21:21, 14 July 2020 (diff | hist) . . (+207) . . Product assortment (current)
- 21:19, 14 July 2020 (diff | hist) . . (+273) . . Product lifecycle
- 21:18, 14 July 2020 (diff | hist) . . (+1) . . Product
- 21:18, 14 July 2020 (diff | hist) . . (+172) . . Product
- 17:09, 14 July 2020 (diff | hist) . . (+560) . . N Process of diffusion (Created page with "Process of diffusion. The rate at which a market adopts an innovation. According to Rogers, there are five categories of adopters, innovators, early adopters, early major...") (current)
- 17:09, 14 July 2020 (diff | hist) . . (+592) . . N Process of adoption (Created page with "Process of adoption is the way in which individuals accept and use new products. The different stages in the adoption process are sequential and are characterized by the d...") (current)
- 17:09, 14 July 2020 (diff | hist) . . (+330) . . N Primacy effects (Created page with "Primacy effects is refers to messages that present the strongest points at the beginning. ==Definitions== According to the Marketing Communications by Fill (5th edition...") (current)
- 17:09, 14 July 2020 (diff | hist) . . (+472) . . N Pretesting (Created page with "Pretesting is the practice of showing unfinished commercials to selected groups of the target audience with a view to refining the ad to improve effectiveness. ==Definit...") (current)
- 17:08, 14 July 2020 (diff | hist) . . (+448) . . N Prescribed networks (Created page with "Prescribed networks is formalized patterns or flows of information, often established by management and organizations to provide order and control. ==Definitions== Accor...") (current)
- 17:08, 14 July 2020 (diff | hist) . . (+348) . . N Post-testing (Created page with "Post-testing is tests undertaken to measure the effectiveness of ads once they have been released. ==Definitions== According to the Marketing Communications by Fill (5t...") (current)
- 17:08, 14 July 2020 (diff | hist) . . (+320) . . N Pop up (Created page with "Pop up is an ad that appears in a window on top of the browser window of a web site. ==Definitions== According to the Marketing Communications by Fill (5th edition),...") (current)
- 17:08, 14 July 2020 (diff | hist) . . (+1,287) . . N Planning school (Created page with "Planning school is based on the idea that strategy development and implementation, is explicit, rational and planned as a sequence of logical steps. Podcasting is a proces...") (current)
- 17:07, 14 July 2020 (diff | hist) . . (+354) . . N Pitch (Created page with "Pitch is a presentation made by competing agencies, in order to win a client's account (or business). ==Definitions== According to the Marketing Communications by Fill...")
- 17:07, 14 July 2020 (diff | hist) . . (+374) . . N Pioneer advertising (Created page with "Pioneer advertising is advertising which seeks to inform and make audiences aware of a new product's existence. ==Definitions== According to the Marketing Communication...") (current)
- 17:07, 14 July 2020 (diff | hist) . . (+766) . . N PIMS (Created page with "PIMS is stands for profit impact on marketing strategy and is a major database of the performance of 3,500 business units and includes profiles of over 200 variables mea...") (current)
- 17:06, 14 July 2020 (diff | hist) . . (+398) . . N Physiological tests (Created page with "Physiological tests is a range of tests designed to measure the involuntary responses made by individuals to stimuli (ads). ==Definitions== According to the Marketing C...") (current)
- 17:06, 14 July 2020 (diff | hist) . . (+432) . . N Personal selling (Created page with "Personal selling is the use of personal communication with the goal of informing and persuading customers to purchase products and services. ==Definitions== According to...") (current)
- 17:06, 14 July 2020 (diff | hist) . . (+514) . . N Permission-based communications (Created page with "Permission-based communications is the use of marketing communications with individuals who have already given their express approval that an organization may communicate...") (current)
- 17:05, 14 July 2020 (diff | hist) . . (+444) . . N Perishability (Created page with "Perishability is a characteristic of a service that recognizes that spare or unused capacity cannot be stored for use at some point in the future. ==Definitions== Accordi...") (current)
- 16:55, 14 July 2020 (diff | hist) . . (+34) . . Premiums
- 16:55, 14 July 2020 (diff | hist) . . (+207) . . Premiums
- 16:53, 14 July 2020 (diff | hist) . . (+376) . . Positioning (current)
- 16:30, 14 July 2020 (diff | hist) . . (+1) . . Organizational buyer behaviour (current)
- 16:29, 14 July 2020 (diff | hist) . . (+384) . . N Perceived risk (Created page with "Perceived risk is the real and imagined uncertainties that buyers consider when they purchase products and services. ==Definitions== According to the Marketing Communic...") (current)
- 16:29, 14 July 2020 (diff | hist) . . (+392) . . N Pedigree direct brands (Created page with "Pedigree direct brands is pedigree direct brands are deliberately developed to exploit a market-positioning opportunity. ==Definitions== According to the Marketing Comm...") (current)
- 16:29, 14 July 2020 (diff | hist) . . (+472) . . N Pay-per-click (Created page with "Pay-per-click (PPC) is refers to the payment an advertiser makes when the ad is clicked on to the destination site, based on a predetermined per-click rate. ==Definit...") (current)
- 16:28, 14 July 2020 (diff | hist) . . (+732) . . N Outside-in (Created page with "Outside-in is a term used to refer to the process whereby some managers first design strategies based around market/audience needs, and treat the product/internal issues...") (current)
- 16:28, 14 July 2020 (diff | hist) . . (+534) . . N Original equipment manufacturers (Created page with "Original equipment manufacturers (OEMs) is to one company purchasing, relabelling a product and incorporating it within a different product in order to sell it under t...") (current)
- 16:27, 14 July 2020 (diff | hist) . . (+344) . . N Organizational identity (Created page with "organizational identity is the identity of an organization or group as perceived by the members. ==Definitions== According to the Marketing Communications by Fill (5th...") (current)
- 16:27, 14 July 2020 (diff | hist) . . (+383) . . N Organizational buyer behaviour (Created page with "organizational buyer behaviour is the purchase behaviour of producers, resellers, government units and institutions. ==Definitions== According to the Marketing Communic...")
- 16:26, 14 July 2020 (diff | hist) . . (+578) . . N Opinion formers (Created page with "Opinion formers is individuals who are able to exert personal influence because of their formal expertise and gained through authority, education or status associated wit...") (current)
- 16:26, 14 July 2020 (diff | hist) . . (+396) . . N Opinion followers (Created page with "Opinion followers is the vast majority of people who receive messages via the media, and/or through personal influencers. ==Definitions== According to the Marketing Co...") (current)
- 16:26, 14 July 2020 (diff | hist) . . (+436) . . N Open planning (Created page with "Open planning is an approach to selecting a communication mix based on clients needs rather than industry drivers. See media-neutral planning. ==Definitions== According t...") (current)
- 16:25, 14 July 2020 (diff | hist) . . (+735) . . N Perceptual maps (Created page with "Perceptual maps these represent a geometric comparison of how competing products are perceived. Using the key dimensions used by consumers when purchasing, each product is...") (current)
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