Careerprise Literacy

Careerprise Literacy (hereinafter, the Welcome) is the service of Friends Of CNM that sources WorldOpp Fellow Candidates for the WorldOpp programme (hereinafter, the Programme). The Welcome is designed to find promising participants for the Programme and enable them to be admitted into that Programme through WorldOpp Orientation.

Phases

The process consists of three phases, which address the following objectives:

#	Phase	Description	Objective
1	Presence	Through various channels such as events, websites including WorldOpp.com, social media, partners, contractors, and emails, promising participants are encouraged to enroll in EmployableU Concepts	To offer promising participants to visit any CNM webpage.
2	Welcome	Using CNM webpages, promising participants are encouraged to click on some Get employed button	To get promising participants enrolled into the EmployableU Concepts course
3	Orientation	Using EmployableU Concepts, promising participants get introduced to Careerprise and shall be able to select WorldOpp if this programme fits their needs	To get promising participants enrolled into CNMCyber Bootcamps.

Marketing campaigns

Main wikipage: Careerprise Presence

The fellow applicants shall be sourced through various channels:

Category	Channel	Description	Admissions
Events	Undefined		EmployableU Concepts
Websites	worldopp.org	A network of websites, which shall use SEO in order to be searchable and which will direct the interested in to the admission page; some meetup photos can be used.
Internal social media	Undefined	Social media such as WorldOpp fb-page tend to be a highly attractive source. An occasional posting of one announcement at the OFF Facebook group this generated a huge number of applicants; Some meetup photos can be used.
Freelance marketplaces	Upwork	This platform doesn't require payments, but Gary needed to pay thousands of dollars to the applicants. All in all, freelancers tend to work to earn money, not work to learn how to work
	Fiverr	This platform has similar potentials to Upwork
Learning platforms	Udemy	Hosting of some courses such as CNM Project Management Matriculation can possibly generate some applicants
Other public relations	Career Network Ministry	As a part of its leadership team, Gary distributed newsletters through https://www.meetup.com/mbc-cnm/ and they generate some folks
	Partner outreach	Reach out to organizations that seek to improve lives of the vulnerable in society.
	Email newsletters	And other public relations campaigns.

Welcome Session

Main wikipage: WorldOpp Orientation

Using CNMCyber Get-Started Clickable, promising participants shall be:

1. Directed to WorldOpp Orientation. This course is published on CNM Cert; its preview and exam preparation lesson shall be posted at CNM Page.
2. Upon the successful completion of the preview, prompted to create their temporary account.
3. When the account is created, directed to the entrance exam.

Upon the successful passage of the entrance exam, the temporary accounts of the promising candidates shall become permanent ones. The candidates shall be promoted to the CertUser role and be able to enroll in EmployableU Concepts.

Qualifications of the candidates

There are no qualifications for applicants -- based on Gary's experience, every 12-y.o. can possibly make an average salary after 9 months training. Older candidates often loose their creativity, curiosity, and open mind. In his 5 years, Gary had just two success stories with 55+ y.o. candidates. Both were ladies and previously worked in senior positions in other than IT industries.

However, minor participants need to have parents' permission and/or anything else depending on local laws.

Independent (no-partner) sourcing

Core requirements:

• Able to read and write.
• Computer literate, he/she should be able to use a computer comfortably to perform a range of activities given a set of instructions.
• Have access to a computer, which shouldn't be shared with anybody else, with a stable internet connection.
• Enthusiastic about leaning new technology.
• Not employed or finding it difficult to get employment.
• Available for learning and working 40 hours in a week.
• Able to learn and work with minimal supervision.

Preferred characteristics (though not required)

• High school drop outs, girls forced to drop out of school due to early pregnancy, etc.
• Physically challenged, e.g confined to a wheel chair.
• Geographically positioned outside capital cities such as Nairobi in Kenya.

Partner-powered sourcing

The core requirements and preferred characteristics shall be discussed with the partner. The Friends Of CNM can possibly provide some funds for a publicly-accessible computer class, for instance.

Sourcing ideas

Locations

There are no specific locations. American candidates bring much more money, but marketing is far more expensive. At the moment, the Friends Of CNM also target areas outside the US with English as a primary language.

Personal sales

To approach partners with the partnership proposal for this program, Friends Of CNM may have it soft-copy send it via mail to the possible partners or have a hard copy printed out and we will be delighted to approach partners and deliver this personally to their offices give a brief introduction and background information about the project. We feel this approach is more expensive, but it may or may not bring out a greater response compared to mail.

Partners

Strategic partners

To develop the program, Friends Of CNM would like to partner with local organizations on the ground such as:

1. Schools for the disabled;
2. Government institutions and programs developed by the government to support the vulnerable and unemployed in the society.
3. Children's homes.
4. Non-governmental organizations that have the same initiative to support the unemployed get employment.
5. Parastatals that have an initiative to support the vulnerable in the society such as Safaricom in Kenya that has Safaricom Foundations that supports the vulnerable, another on is Equity Bank in Kenya as well has Wings to Fly for students who pass but are not able to raise their tuition fee.
6. Rescue centers for street children.
7. Youth programs that are developed to help the young generation get employment.
8. Religious institutions such as churches, mosques, synagogues, temples.

The idea is to get contacts of key people in these organizations, possibly prepare a brief partnership proposal that will be used to explain all the details of the WorldOpp, get them to sign a contract of some sort if needed.

Tactic partners

When the program is up and running, Friends Of CNM may look for tactic partners such as international donor organizations mostly to share information and, possibly, to coordinate the activities.

Challenges

We want to start with planning on how we eliminate or lessen the challenges to our start up business.

1. Since we want to lower the cost of sourcing, we want to know what are the current method of sourcing we have at the moment.
2. Communication.
3. How to increase the effectiveness of the pipeline meaning how to get more excellent graduates out of the applicants

Sourcing

Sourcing of potential candidates is an ongoing endeavor, which cannot be limited to the following channels and tools.

Channels

The potential candidates may be sourced through various channels such as:

1. CNM Page.
2. CNM meetings organized in Vienna, VA on Tuesday evenings.
3. Partner meetup groups such as CNMCyber Meetup and other partners.
4. Newsletters to patrons of CNM similar to Friends Of CNM newsletters.
5. Personal networks of the Coords.

Handout

Handouts with the following text are periodically distributed at CNM meetings on Tuesday evenings:

Discover your career, build your credentials, and land your job in the IT field with CNMCyber

What: The CNMCyber Services team seeks its Cyber Project Coordinator.

What help is sought: An incumbent will coordinate various aspects of the project as required including meetings, announcements, introducing new team members, and documentation of CNM Technology Board Decisions.

Where and when: The bulk of the job can be done remotely, so this position can be virtual. The schedule can be flexible too. The time commitments start from 2 hours a week.

Who should consider:

Anyone who is motivated to learn Information Technology in order to obtain real IT skills and experience that can be put on the resume and used as a leverage for a new position in the information technology field.

This might be someone thinking of transitioning to IT or increasing their IT skills/knowledge that have been working in IT or someone interested in working in the roles that interface the business with IT such as a business analyst, project manager, product owner, etc.

No prior tech training is required in order to get started; vice versa, this opportunity could be considered as hands-on training. We need people with any type of skill set, but being motivated to learn new, open systems technology, is what we need the most. We can provide technical direction to anyone that is motivated.

How to join: If you are interested (or know of someone who may be interested or looking for a way to become more involved), please consider one or both options:

1. Physically, the team organizes recruiting events usually in Vienna, VA on Tuesday evenings. You are welcome to check the tentative schedule at https://www.meetup.com/TechDC/events/calendar in order to RSVP.
2. Virtual meetings may be scheduled upon your request -- please email your inquiry to Michael Confoy or Gary "Igor" Ihar at cnmdigitalservices@gmail.com

About CNMCyber Services: This team of the Career Network Ministry (CNM) intends to provide CNM with a bundle of online and onsite services collectively called CNMCyber, which may include websites and video sharing resources, as well as customer relationship, project, learning, and enterprise management systems.

In marketing, the middle of the funnel (MoFu) shall (c) educate the "leads" in order to (d) make them "marketing-qualified leads" or "prospects". Careerprise Literacy shall present deals and address doubts related to the Role up to the level of willingness to land it.

• Personal selling
• Prospect-education event-sections
• Prospect-education websections and websites such as CITPMA.com, CNMCyber.com, and iDosvid.com

Conference

Main wikipage: Careerprise conference

Careerprise Presence (hereinafter, the ToFu) is the top of the funnel (ToFu) of Careerprise Funnel. The ToFu shall generate prospects for the next stage, Careerprise Literacy.

In the nutshell

Needs to address

The ToFu shall (a) find "unawares" or someones who are unaware of the Careerprise services, but mighat be interested in pursuing it for themselves or someones else in their networks, in order to (b) make them "leads".

The ToFu shall attract attention of potential candidates and build their awareness about the Role up to the level of willingness to learn more about it.

Vehicles

• Advertising. The CNMCyber Team plans to purchase advertising to support its activities at marketplaces and social media.
• Lead-generation event-sections
• Lead-generation websections and websites such as Bskol.com, FriendsOfCNM.com, HOTCOE.com, Inplz.com, and EmployableU.com
• Marketing outlets
• Public relations (PR)
• Publicity
• Search engine optimization (SEO)
• Word of mouth

For the purposes of this very wikipage, market presence refers to the Team's efforts to present its Marketables on the markets, so their current and potential customers can find and take advantage of them. While accomplishing that goal, the Coords may work on a variety of marketing products generally or marketing communications specifically.

Vehicles to build

The Team shall create a variety of communications in order to reach out to prospective Coords, contractors, partners, supporters, as well as paying customers. Customer relationship management (or CRM) is an important part of these efforts. While documenting their efforts in customer relationship management systems (or CRMS), the Coords may coordinate endeavors to produce marketing communications as follows:

• Help desk is a contact person or people who provide the customers with technical assistance and troubleshooting. In the case of the Cyber, its help desk shall yet be designed.
• UX design is efforts to enhance user satisfaction with marketables by improving their accessibility, credibility, desirability, findability, usability, usefulness, and value. Any product implies some unspoken and unwritten messages; Cyber products are not exceptions. Good marketing of bad products just increase user dissatisfaction. That is why the Coords are encouraged to take into consideration user experience design while working on Cyber products.

Vehicles to buy

The Team may purchase a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to buy marketing communications as follows:

• Personal selling (outsourced), in the case of the Cyber, is hiring agents, brokers, and/or sales representatives to promote one or more Cyber products to their potential customers on a one-to-one basis. Obviously, personal selling is the most expensive form of marketing communications. That is why the Team tends to hire those on a contingency model rather than to retain them (see the "Payment models" section of this very wikipage).

Communications for sale tend to be less trusted than unpaid ones. Furthermore, advertising is usually less trustworthy than personal selling, however, trustworthiness of personal selling heavily depends on seller's features and capacities.

Vehicles to earn

The Team may attempt to earn a variety of communications in order to reach out to prospective Coords, contractors, partners, as well as paying customers. The Coords may coordinate endeavors to earn marketing communications as follows:

Earned-media messages tend to be more trusted than, let say, paid-media ones. However, earned-media messages are pretty much always distorted since they pass one or more intermediaries.